Daily Paper is a relatively new fashion label from Amsterdam. The story of Daily Paper begins in 2008. Three childhood friends, Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsin, regularly published posts on their blog. The name of the project: Daily Paper. Shortly thereafter, they began printing their blog's logo on shirts and selling them. As the shirts grew in popularity, the three friends decided to found the Daily Paper brand in 2010. Today, Daily Paper is one of the fastest-growing European designer brands on the market. As a ready-to-wear brand, Daily Paper's apparel and accessory collections are characterized by a minimalist yet striking look. The three guys are largely inspired by their African heritage. They take traditional elements from various cultures in Central and North Africa, combine them with modern cuts, and create a very individual aesthetic. Clean and minimalist designs with fine details and traditional fabrics are among the brand's main features. Each collection has its own unique vibe. For example, Daily Paper collaborated with the Somali non-profit organization “Elman Peace.” This collaboration resulted in a series of hand-painted shirts, each one unique. The fact that Daily Paper's cool streetwear basics are also popular with major brands is demonstrated by its collaborations with brands such as Puma and Alpha Industries in 2017. Since 2015, the Amsterdam label has also been running its own line for women, which impresses above all with its casual cuts and high-quality fabrics. Each collection reflects the African identity and individualism of the brand, giving it a touch all of its own.
