Matt Varga What exactly happened to the Nike Air Terra Humara? After the Undefeated collaboration earlier in 2024, it appears that the model was queued up to be a “next big thing” in Beaverton’s retro catalog. After all, using a collaboration as a launchpad for a deluge of GR colorways is one of Nike’s most tried-and-true strategies. Once the year is is over, though, we’ll have less than a half dozen looks for the Humara in 2024. Perhaps 2025 will be more fruitful for the silhouette and its fans, something it’ll aim to get started with an earthy “Olive” look set to hit the market soon.
While maximalist, retro design language is all of a sudden very much in vogue (see the Air Max Sunder or the impending retro of the Air Max Craze), typically the bring-backs that have succeeded in that category have capitalized on sleeker overall profiles. While the Air Terra Humara fulfills the archival piece of the prompt, its chunky, ACG-adjacent construction leaves the other half incomplete, possibly one of the reasons Nike has attempted a “less is more” strategy.
For what it’s worth, the outdoorsy lean of the model is well-met by the brown and olive colorway on tap here. For those who count themselves as devotees of the Swoosh’s late 90s efforts, this should absolutely scratch that itch.
The Nike Air Terra Humara “Olive” is likely coming for Spring ’25 with its regular $150 price tag. Watch our Sneaker Release Dates page for a concrete date in the coming weeks — otherwise, get a better sense for this shoe via the official images ahead.
WHERE TO BUY
Nike Air Terra Humara
US 2025
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