John Kim 
Nike delves further into the world of digital sneaker purchases with the launch of the Nike SNKRS App, a one-stop shop that grants mobile access to some of the most coveted sneakers out there. The SNKRS App pushes notifications to mobile users and allows for easy purchase through your device, but this app goes far beyond buying kicks; users have the option to follow specific sneaker models, learn more about the shoe history and design through exclusive content from Nike.
The Nike SNKRS App will be available for iOS and Android later this Spring, but beginning tomorrow, February 12th at 8 AM EST, a limited number of consumers in the U.S. will be granted advance access. Here’s how:
Nike Zoom City SNKRS Station: Consumers in New York City Feb.12-15 can register for access to the Zoom City SNKRS Station at the corner of 348 Bowery and Great Jones to get SNKRS installed on an iOS device. Please visit www.nike.com/nyc for more information and details.
Twitter Questions and Clues: Follow @nikeNYC for questions and clues regarding sneaker culture and popular Nike franchises. Questions will point consumers to a specific New York City location where Nike ambassadors will hand out early access codes to Nike SNKRS.
NIke.com/SNKRS: Consumers not in the New York City area can visit www.Nike.com/snkrs to sign up for early access to Nike SNKRS.
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