Black Friday Running Shoe Deals 2023: Top Sneaker Sales From Nike, Adidas, Hoka, and More
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Updated November 19th, 2023: This article on the best Black Friday running shoe deals was updated with more information on Black Friday shoe sales and top deals available to shop now.
Any runner knows the struggle of staring at their closet, wondering how to upgrade their running shoes for the cold-weather season. Thankfully, Black Friday 2023 shoe deals are here, ushering in exciting footwear sales on running shoes that any athlete can take advantage of.
Whether you’re training for a marathon, running on the treadmill, catching a rush hour train, or looking to buy new winter running sneakers for the woman or man on your holiday shopping list, buying sneakers on sale is a great way to justify new kicks, especially if you’re ballin’ on a budget.
Black Friday shoe sales are here, and it’s time to shop! Even though deals just launched, styles and sizes are selling fast, so if you want some new kicks, you’re going to have to act fast. Our first tip? To score the best running shoe deals this Black Friday, look to bigger retailers, since they just dropped the greatest sales. For example, Nordstrom, Zappos, REI, and Amazon have standout deals on footwear like Asics running shoes, Adidas sneakers, Salomon kicks, and celeb-loved On running footwear that you won’t find on the specific brand’s site. Our second recommendation? Avoid the crowds and start shopping now from the comfort of your couch — don’t wait! Several brands lowered their prices weeks ahead of schedule, which means the Black Friday deals are live even longer than before. Here’s a quick recap of the best sales that are live right now: We’ve seen Nike Black Friday deals on the Pegasus 40s and New Balance sneakers such as the Fresh Foam X 1080s with deals up to 50 percent off.
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So to save you time, we’ve sifted through all top-rated running shoe brands to find the best Black Friday running shoe deals. Remember to bookmark this page, as we’ll keep it updated with all the best running shoe deals as more options roll in.
Top 10 Black Friday Running Shoe Deals
Adidas Top-Quality Store Badge on Google: 4.7/5 stars
What testers say: “Adidas has been absolutely killing it with the shoes lately. I fell in love with these the moment I put them on, and loved them more after running in them. My foot does not slide around in them, but it also does not feel super tight around the laces. Cannot say enough good things about them.”
Price upon publish date of this article: $114
Zappos Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “I’ve worn the Brooks Adrenaline line for many years and these fit very similarly to the 21’s. Width, length and arch support are good. As others have noted, the shoe laces are so short that they can barely be tied. I like the shoes so I will just buy a longer pair of laces for them. I’m always disappointed that Brooks only offers a wide shoe in black, white or gray for women…I’d like to see something a little more colorful. Overall, a great shoe.”
Price upon publish date of this article: $109.95
Puma Top-Quality Store Badge on Google: 4.6/5 stars
What testers say: “These sneakers are extremely comfortable and look awesome at a great price!”
Price upon publish date of this article: $28.99
Colorways: White, black, beige, pink, purple, and more
Materials: Leather and rubber
Top Quality Store Badge on Google: 4.6/5 stars
Price upon publish date of this article: $91.97
Zappos Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “I love them!!!! Best purchase ever, I have metatarsal tendinitis and these shoes make all the difference, I’m able to walk /run and work (at a hospital) without any pain.”
Price upon publish date of this article: $175
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Price upon publish date of this article: $87.10
Zappos Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “Great stability and is incredibly comfortable. Such a sleek-looking shoe. Who knew I could have it all in one?!”
Price upon publish date of this article: $59
Zappos Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “I suffer from knee pain, and I did some research about the best-rated shoes for knee pain. The Asics GT-1000 11 was listed as one of the best, so I purchased them. I am extremely satisfied, and they do a lot to alleviate my knee problems. They are also great for walking.”
Price upon publish date of this article: $64.99
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “These shoes are very comfortable and fashionable at the same time. Great casual shoe that goes with everything. My feet feel wonderful in these shoes. The laces are so easy to adjust, and make them easy to take on and fit off. I highly recommend these shoes.”
Price upon publish date of this article: $150
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “I love my Novablast 3. I intended to use it for Tempo runs as it is super responsive, but I have since used it for easy runs, tempo runs, speed workouts on the track, long runs, recovery runs, and plain walking. I have them at 200 miles now, and they still look and feel new.”
Price upon publish date of this article: $99
More Black Friday Running Shoe Deals to Shop
#1 Best-Seller in Men’s Road Running Shoes
Amazon’s Choice
38,384 Five-Star Reviews
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What testers say: “These shoes are amazing! I have always worn nikes. But needed to switch from them, they tore to quickly. Then I came from the Brooks brand. At 150 bucks a pop I hated having to buy those shoes. This price range is perfect and they last just as long as the other big brands at a way better price! They are also way more comfy than Nike and Brooks.”
Price upon publish date of this article: $53.50
Nordstrom Top Quality Store Badge on Google: 4.8/5 stars
Price upon publish date of this article: $84
New Balance Top Quality Store Badge on Google: 4.6/5 stars
Max cushioned running shoes are on trend, and New Balance is delivering on consumer demands. The Fresh Foam X 1080 Unlaced sneakers have a raised round toe so your feet can put in less work, a Hypoknit textile upper that keeps you cool and dry, a chunky sole that absorbs the force of impact, and a zipper-style closure (similar to a pair of slip-on sneakers) so that you don’t trip on your laces. Plus, they make you feel like you’re “walking on a cloud,” according to customers.
What testers say: “I have plantar fasciitis and my foot is super comfortable in this sneaker.”
Price upon publish date of this article: $79.99
Prime Try Before You Buy
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What testers say: “My wife runs a minimum of 5k up to 7/8k a day, and these are the shoes she likes the best they have fantastic cushioning, are light and fit well.”
Price upon publish date of this article: $99.95
Adidas Top-Quality Store Badge on Google: 4.7/5 stars
What testers say: “The shoe is incredible. I’ve been waiting a long time to get a 4D shoe. I’m glad I waited. This one is amazing. Super stylish. Better than some collabs.”
Price upon publish date of this article: $120
Nike Top-Quality Store Badge on Google: 4.7/5 stars
Price upon publish date of this article: $104.97
Adidas Top-Quality Store Badge on Google: 4.7/5 stars
What testers say: “Favorite running / everyday shoes. Very comfortable. Very light. My feet don’t get tired.”
Price upon publish date of this article: $171
Brooks Running Top-Quality Store Badge on Google: 4.6/5 stars
What testers say: “Just ran a half marathon in these and felt great. My new go-tos, will buy more in different colors.”
Price upon publish date of this article: $119.95
Allbirds Top-Quality Store Badge on Google: 4.7/5 stars
What testers say: “I loved these so much I bought them in black also. Just returned from a trip to London and wore these every day 10+ miles daily! I wear them with no socks, and they get washed often and hold up!”
Price upon publish date of this article: $60
Nobull Top-Quality Store Badge on Google: 4.6/5 stars
What testers say: “Sooooo comfortable!!! Purchased to take them on vacation to Europe because I would be doing a lot of walking. Best shoe I have ever purchased!!! Not only was I able to walk for over 12 hours a day, it was also like walking on clouds!!! Do yourself a favor and buy today!”
Price upon publish date of this article: $151.20
Lululemon Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “I bought these as they were recommended for people with high arches. My arches were starting to hurt when running/walking, and these really have alleviated that pain. The support is great for high arches. Great price point, too.”
Price upon publish date of this article: $59
Where Can I Find the Best Black Friday Running Shoe Deals?
- Nike Black Friday Deals: Nike knows a thing or two about sales, and this black Friday, you can save big on the brand’s bestselling styles. Browse running shoes similar to the Pegasus 39, trail shoes like the Juniper Trail 2s, and training shoes like the Air Zoom Superrep on sale now.
- Adidas Black Friday Deals: Like Nike, Adidas’ Black Friday sale is one you can’t miss. If you’re looking for shoe deals for the whole family, it’s a great one-stop shop for indoor-running shoes, road-running sneakers, and more. There’s deals on highly rated silhouettes like the 4DFWD shoes and the Racer TR 23 as part of the brand’s sale.
- New Balance Black Friday Deals: Given that some brands, like New Balance, treat Black Friday and Cyber Monday more like season-wide sales, you don’t have to stress shopping at a specific time. Score deep discounts on New Balance running shoes at Newbalance.com, where you can find running sneakers for men, women, big kids, and little kids for under $100. We’re talking Fresh Foam Roavs, NB Nergize Sport sneakers, minimalist running shoes, and more. Act fast, though — inventory is guaranteed to fly off the (digital) shelves.
- On Running Black Friday Deals: If you keep up with trending footwear, you may know that On is having a moment in the running sneaker space. On has gained serious style cred for its distinct Cloud elements — circular pods at the base of each shoe — and has been worn by the likes of Brooke Shields and Robert De Niro. Right now, take advantage of discounts on the Cloudflow, the Cloudrunner, and more top styles.
- Amazon Black Friday Deals: Any savvy shopper will know that Amazon is a great one-stop shop for holiday shopping. Instead of running from store to store, you can add Nike shoes, Adidas running shoes, and New Balance kicks to your cart in one fell swoop. Amazon’s sale is live, which means you can add picks to your cart for up to 40 percent off running shoes from brands like Asics, Hoka, and Brooks, so if you’ve had your eye on any of those top-athletic brands, don’t miss out on Amazon’s Black Friday sale.
- Nordstrom Black Friday Deals: Nordstrom has many highly anticipated events, such as its anniversary and half-yearly sale, but the Nordstrom Black Friday sale is the best time to shop with major savings. Today, shoppers can save on select running shoes throughout Cyber Week. This year, Nordstrom marked down the Adidas Supernova 2 shoes, Nike Air Zoom Fire running shoes, and Nike Air Max dawn sneakers.
- Zappos Black Friday Deals: There’s no shoe sale bigger than Zappos’ Black Friday sale. Right now, save up to 70 percent off select running shoes, including Hoka Challenger ATR 6 shoes, Brooks Ghost 14s, Asics Gel-Kayano 28s, Under Armour Charged Intake 5s, and many more. While you may think you can find those shoes on sale elsewhere, the benefit of shopping Zappos’ Black Friday sale is that all purchases are eligible for a free 365-day return guarantee with free shipping. So, if you don’t like a particular pair of running shoes, you have many days to return and get your money back.
How We Selected the Best Black Friday Running Shoe Deals
To select the best Black Friday running shoe deals, we carefully sifted through top-rated sneaker brands like Nike, Adidas, and On as well as retailers like Amazon, Nordstrom, and Zappos to see what deals they are offering. Then we narrowed our search to what new running shoes were on sale and what tried-and-true sneakers were discounted. We considered customer reviews and made sure to include options to suit different terrains, climates, and distances, as well as foot conditions like flat feet, bunions, and heel spurs. Shoes are a highly personal choice — every foot is different — but the options on our list passed with flying colors.
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For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research, regularly tracking Black Friday deals, to find these quality, long-lasting items at a discount. Learn more about Footwear News here.
Meet the Author
Nikki Chwatt is the former Style Commerce Editor for Footwear News and WWD, where she wrote and edited shopping stories on celebrity style, the latest fashion trends, and new shoe releases. Before joining Footwear News, Chwatt wrote for publications, including Editorialist. In her spare time, she enjoys scrolling through her favorite retailers and social platforms to stay up to date on the latest, greatest, and classics of what people wear, buy and love. Chwatt has written about Black Friday for a few years, covering the best deals across fashion, beauty, and home. Chwatt wrote the original version of this story on September 13, 2023.
Taylor Lane is a WWD and Footwear News contributing freelance beauty and fashion shopping writer based in Charleston, South Carolina. The former New Yorker previously held on-staff shopping writer roles at Yahoo Life and Dotdash Meredith. Lane’s bylines have appeared in publications like InStyle, Forbes Vetted, Women’s Health, and more. Lane has several years of editorial experience covering beauty and fashion, reporting on everything from the latest and greatest beauty products to stylish and functional sneakers from top brands like Nike. Lane updated this article on the best Black Friday running shoe deals in November 2023.
