Hurry to Shop These Rihanna-Worn Royal Blue Fenty x Puma Avanti Sneakers
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You can now get your hands — or rather, feet — on Rihanna‘s latest Fenty x Puma collaboration.
Done in a striking royal blue, the Fenty x Puma Avanti LS Sneakers are available for men and women today, Jan. 16., on Puma.com. This redux of the Avanti style has the same cool fold over tongue as its predecessor but lacks its subtle platform, instead embracing an on-trend low profile silhouette. The signature short gum studs — a nod to soccer cleats— are now merely a design detail on the heel rather than making up the entire outsole.
According to Puma, soccer was Rihanna’s key inspiration in designing the Avanti LS sneaker, with its minimalistic, sporty shape. The style references the Puma King soccer cleats, but with some fashion-first twists, like the notice-me royal blue colorway, cream accents, and gold lettering. Rendered in luxurious suede leather, the material confirms the sneakers are intended as walking shoes for women and men, rather than actual athletic wear, because who wants grass stains on sneakers this chic?
The Avanti LS is stylistically linked to other Puma shoes from the archive, too, like the similarly slim Speedcat sneakers that take inspiration from driving shoes and are regularly sold out across various sizes and colors. The Avanti LS also feels similar to the Puma Mostro shoe with its close fit and cool interpretation of traditional cleat studs.
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It’s always a win when comfortable shoes for women and men are front and center in leading celebrity style trends. Rihanna recently gave a masterclass in how to elevate the Avanti LS for a night out when she was spotted wearing them at her favorite Italian restaurant Giorgio Baldi in New York City.
The fashion icon was pictured wearing a satin bustier and boxers beneath blue jeans and a fur-trimmed coat with her Avanti LS sneakers. Rihanna furthered the case for blue accessories with her bag, too, a Louis Vuitton Nano Speedy in Monogram Denim. By mixing dressy and casual pieces, she managed to pull off comfortable glamour, an ethos we can all get behind in 2025.
Rihanna first joined forces with Puma back in 2014, when she was appointed creative director of the company’s women’s collection. She went on to head the Fenty x Puma collaboration, which spawned hits like the Fenty Puma Creeper sneaker.
After a hiatus, Rihanna and Puma rejoined forces in 2023 with the Avanti sneaker. She’s been spotted rocking the style more than once in the last year, like when she wore the Fenty x Puma Avanti Pony limited-edition style in December.
Including the Avanti LS, there are currently three Fenty x Puma Avanti sneakers for sale across women’s, men’s, and kids’ sizes on the Puma website, plus a couple of different iterations like the Avanti L still available with retailers including Farfetch and Revolve.
The Avanti LS is available now for men and women for $120 on Puma.com.
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