Act Fast: D’Amelio Footwear Shoes Launched on Amazon Just in Time for Prime Day 2023 Deals
Olivia Cigliano
Commerce Writer & Producer at Footwear News and WWD
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The D’Amelio family just dropped their new footwear line on Amazon — and just in time for Prime Day 2023 shoe deals. D’Amelio Footwear debuted its collection of Instagram-worthy platform sandals and pumps on the May 2023 cover of Footwear News, and now, you can shop the brand’s new Amazon storefront with 30% off signature styles today and tomorrow in celebration of the mega sales event.
Amazon is featuring an overwhelming amount of footwear deals and steals for Prime Day 2023 today, but the new offerings D’Amelio Footwear by Charli, Dixie, Heidi, and Marc D’Amelio are sure to sell out fast — on sale or not.
“We don’t want this to be a Dixie and Charli brand,” Marc told FN in a previous interview. “This is a real footwear company by two girls who love footwear.”
Whether you’re fans of the TikTok-famous family or not, the line features both trendy and timeless footwear that anyone would be excited to add to their shoe rotation. Styles in the collection include patent Ravina platform slides, crystal-covered Mayvinaa platform sandals, stylish Marlania platform pumps, and classic Karyenaa pumps that cover all your footwear needs for any occasion. While not all shoes in the collection are on sale today, two styles we absolutely love are currently 30% off on Amazon right now.
In May, Charli told FN that she tapped her college friends as a focus group to find out what they look for in the perfect fashionable shoe. She noted, “A lot of brands don’t really get that insider information from the teens themselves, and they’re not listening to what people may want.”
The TikTok-famous sister duo explained to FN that comfort is a key focus in their footwear, as seen in the shoes’ memory foam sock cushioning, non-slip rubber outsoles, ribbed insoles, and set back heel placements for maximum all-day stability.
“We all have a lot to say about what shoes we’re wearing and are being put in shoes all the time that are so uncomfortable,” Dixie said. “I just want shoes that I like and that I know people like.”
Shop select D’Amelio footwear shoe styles below on sale today, exclusively on their Amazon storefront for Prime Day.
Related:
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Meet The Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content on the best-rated footwear, TikTok style trends, and more. Olivia received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. Learn more about us here.
