Toms Launches ‘Wear Good’ Campaign With Christian Cowan, Tay Lautner and More to Raise Awareness for Mental Health Care
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Toms launched its spring 2024 campaign, titled “Wear Good.” The brand teamed up with mental health care advocates who span across industries, bringing together a wide network of voices to represent the campaign’s cause.
The campaign features Milck (artist and advocate for survivor wellness), Christian Cowan (fashion designer and mental health advocate), Jacqueline Garcia (licensed clinical social worker and mental health clinical therapist), Tay Lautner (co-host of “The Squeeze” podcast, nurse, and mental health advocate), Millana Snow (breathwork facilitator and mental health advocate) and Mandy Teefey (CEO of Wondermind and mental health advocate). The advocates represent not just the shoes fo the brand, but will act as spokespeople for the collections’ cause and affiliated charities.
The campaign also highlights Toms’ Wear Good collection, which includes 12 new shoes in classic Toms silhouettes including their Alpargata shoe, Carolina shoe, Diana wedge sandal, Jocelyn sneaker, Laila sandal, TRVL Lite sneaker and Valencia platform shoe.
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As with all Toms products, one-third of the profits will help fund mental health resources. Toms promotes the concept of shopping with your values, and in doing so, has made activism a core component of its brand.
“Toms has always been in business to improve lives, and the impact we’re able to make is all thanks to our customers purchase,” Toms’ Chief Brand & Impact Officer, Amy Smith said about the collection in a press release, “when folks choose to wear Toms, they show they choose to Wear Good.”
The collection is now available on toms.com.
