Scarosso’s New Collection Aims to Reach the Modern Bride
Ahead of the busy wedding season this spring, Scarosso is dipping its toes into the bridal shoe market.
The Italian footwear brand has launched the “Bridal Not Bridal – Scarosso Yes I Do” bridal footwear capsule collection featuring pumps, sandals and flats. The company said the collection “breaks away from traditional wedding shoe conventions” and aims to offer styles that “seamlessly transition beyond the big day” in the hopes of capturing modern brides looking for something different.
The new collection is crafted in Italy and features three key styles, each in multiple variations. The line’s pumps, which come in a 9 centimeter heel height, are available in three versions – a while plain satin, a white plain satin with a rhinestone accessory on the upper, and a white satin with crystal embellishments.
As for the sandal, there is one refined single version in white satin with a silver detail on the front lace that features a 8.5 cm heel height. There are three versions of the flats, however, including a white plain satin model, a white satin with a rhinestone accessory on the upper, and a white satin with crystal embellishment.
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Scarosso’s move into bridal comes as the footwear company continues to try out new categories. In 2023, the company launched kids’ shoes for the first time.
The Italian brand has also doubled down on its collaborations. In November, Scarosso launched a tie-up with Los Angeles-based Italian actress, model and digital influencer Marta Pozzan for a high-glamour capsule collection.
Collaborations will continue to play a pivotal role in the process of expanding its reach in the U.S. “Since the beginning, we’ve always sought to establish a strong connection with the U.S., and all our collaborations reflect this, from Brian Atwood and Nick Wooster to Linda Rodin, Warren Alfie Baker, and Matt Hranek, each partnership has deepened our ties to the States,” Scarosso’s brand manager Gaetano D’Angiulli told FN sister publication WWD in November.
The new Bridal Not Bridal – Scarosso Yes I Do capsule, which retails between $370 and $570, is now available exclusively on scarosso.com.
