Melissa Releases Puddle-Friendly Welly Rain Boots
Amina Ayoud
Assistant Digital Editor
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Brazillian-based footwear brand Melissa just dropped their latest footwear endeavor that’s ready for just about any weather.
Their Welly boot retails for $109 and comes in a range of colorways including “Black,” “Beige,” “Green,” and “Red.” The footwear is waterproof, uniquely bubblegum-scented and made of 100% recycled high-shine PVC.
Additionally, the sustainable boots feature a chunky and classic rain boot silhouette that is both functional and chic. Melissa also created a Mini Welly style for kids that retails for $79 and comes in “Clear, “Glitter Pink,” “Blue” and “Red.”
Melissa footwear is uniquely made from Melflex™, a patented plastic material made of PVC that provides flexibility and resistance for enhanced wear. Furthermore, the innovative technology is hypoallergenic, odorless and 100% recyclable. Their shoes are environmentally friendly because they can be easily disassembled and recycled.
Melissa has collaborated with some big names over the years, including Vivienne Westwood, Karl Lagerfeld, Jean Paul Gaultier, Collina Strada, Campana Zig Zag, Y-Project, Thierry Mugler, Alexandre Herchcovitch, Zaha Hadid, Gareth Pugh, Jason Wu, Jeremy Scott and now Jacobs. The footwear brand was founded in 1979 as a concept store in Milan in the 90s. Today, Melissa has various sales points around the world is now a part of the Melissa universe.
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As we transition into fall and winter, rain boots will become a closet staple for many. The modern rain boot as we know it today was first seen in the early 19th century first worn by Arthur Wellesley or the Duke of Wellington. This is where the affectionate nickname of “Wellies” or “Welly” comes from. The boot was made for military men to keep water out during combat. Many commercial rain boots are made of PVC and rubber, hydrophobic materials that repel water.
Both Welly styles are available for purchase now on Melissa’s website.
About the Author
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
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