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Georgina Rodriguez stars in the Guess 2024 holiday campaign.
SANTA CRUZ, MADEIRA, PORTUGAL - MARCH 29: Georgina Rodriguez (girlfriend of Cristiano Ronaldo) during the ceremony at Madeira Airport to rename it Cristiano Ronaldo Airport on March 29, 2017 in Santa Cruz, Madeira, Portugal. (Photo by Octavio Passos/Getty Images)
LONDON, ENGLAND - OCTOBER 23:  Cristiano Ronaldo, his son Cristiano Ronaldo Junior and Georgina Rodriguez arrive for The Best FIFA Football Awards - Green Carpet Arrivals on October 23, 2017 in London, England.  (Photo by Michael Steele/Getty Images)
VENICE, ITALY - AUGUST 29:  Georgina Rodriguez walks the red carpet ahead of the opening ceremony and the 'First Man' screening during the 75th Venice Film Festival at Sala Grande on August 29, 2018 in Venice, Italy.  (Photo by Vittorio Zunino Celotto/Getty Images)
TURIN, ITALY - SEPTEMBER 12: Cristiano Ronaldo and Georgina Rodriguez celebrate the launch of new CR7 Play It Cool with friends and family on September 12, 2019 in Turin, Italy. (Photo by Tullio M. Puglia/Getty Images for CR7 Play It Cool)
22 Images

Guess has tapped Argentinian model and television personality Georgina Rodriguez as the face of its 2024 global holiday campaign. The holiday collection, available in October, features a range of footwear, including both high heels and boots.

Georgina Rodriguez stars in the Guess 2024 holiday campaign.
Georgina Rodriguez stars in the Guess 2024 holiday campaign.

Rodriguez, who has represented Guess in several previous campaigns, was captured by longtime Guess photographer Nima Benati in a variety of looks from the new holiday collection, including ready-to-wear items, shoes, outwear and accessories.

Guess writes that the campaign “perfectly captures the combination of her radiant personality and the brand’s visualization of holiday glamor, timeless femininity, and elegance.”

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Rodriguez currently stars in the Netflix reality series “I Am Georgina,” which explores her life as a mother, businesswoman, influencer and partner to soccer star Cristiano Ronaldo. Season 3 of the series hit Netflix on Sept. 18 and features behind-the-scenes footage from her Guess photoshoot.

Georgina Rodriguez stars in the Guess 2024 holiday campaign.
Georgina Rodriguez stars in the Guess 2024 holiday campaign.

Chief creative officer of Guess Inc., Paul Marciano, said of Rodriguez and Benati continuing to work with the brand: “Georgina perfectly embodies the spirit of the Guess woman—her beauty, confidence, and elegance make her the ideal face of our brand. Working with her over the years has been a wonderful experience, and this new campaign brings her iconic look and the essence of the brand to the forefront once again. We’re also excited to be working with Nima Benati again, whose artistic vision and incredible talent behind the camera has brought these images to life in a way that truly reflects the spirit of Guess.”

Georgina Rodriguez stars in the Guess 2024 holiday campaign.
Georgina Rodriguez stars in the Guess 2024 holiday campaign.

Rodriguez also made a statement on the collaboration: “I was delighted when Guess asked me to be the face of the Holiday campaign. Working with Nima was amazing, and the Holiday collection is absolutely stunning; the craftsmanship and design pieces made me feel so glamorous and comfortable in my own skin. It is truly an honor to be part of the Guess family, and I am absolutely thrilled for the wonderful opportunity to be a Guess Girl again.”

See more photos from the holiday campaign and product imagery from the collection below.

Georgina Rodriguez stars in the Guess 2024 holiday campaign.
Georgina Rodriguez stars in the Guess 2024 holiday campaign.
Georgina Rodriguez stars in the Guess 2024 holiday campaign.

Georgina Rodriguez stars in the Guess 2024 holiday campaign.
Guess 2024 holiday collection product imagery.
Guess 2024 holiday collection product imagery.Guess
Guess 2024 holiday collection product imagery.
Guess 2024 holiday collection product imagery.Guess
VENICE, ITALY - SEPTEMBER 01: Georgina Rodriguez attends the "Tar" red carpet at the 79th Venice International Film Festival on September 01, 2022 in Venice, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
Georgina Rodriguez’s Shoe Style Evolution Through the Years
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