Guess has tapped Argentinian model and television personality Georgina Rodriguez as the face of its 2024 global holiday campaign. The holiday collection, available in October, features a range of footwear, including both high heels and boots.
Rodriguez, who has represented Guess in several previous campaigns, was captured by longtime Guess photographer Nima Benati in a variety of looks from the new holiday collection, including ready-to-wear items, shoes, outwear and accessories.
Guess writes that the campaign “perfectly captures the combination of her radiant personality and the brand’s visualization of holiday glamor, timeless femininity, and elegance.”
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Rodriguez currently stars in the Netflix reality series “I Am Georgina,” which explores her life as a mother, businesswoman, influencer and partner to soccer star Cristiano Ronaldo. Season 3 of the series hit Netflix on Sept. 18 and features behind-the-scenes footage from her Guess photoshoot.
Chief creative officer of Guess Inc., Paul Marciano, said of Rodriguez and Benati continuing to work with the brand: “Georgina perfectly embodies the spirit of the Guess woman—her beauty, confidence, and elegance make her the ideal face of our brand. Working with her over the years has been a wonderful experience, and this new campaign brings her iconic look and the essence of the brand to the forefront once again. We’re also excited to be working with Nima Benati again, whose artistic vision and incredible talent behind the camera has brought these images to life in a way that truly reflects the spirit of Guess.”
Rodriguez also made a statement on the collaboration: “I was delighted when Guess asked me to be the face of the Holiday campaign. Working with Nima was amazing, and the Holiday collection is absolutely stunning; the craftsmanship and design pieces made me feel so glamorous and comfortable in my own skin. It is truly an honor to be part of the Guess family, and I am absolutely thrilled for the wonderful opportunity to be a Guess Girl again.”
See more photos from the holiday campaign and product imagery from the collection below.
