Dr. Martens Taps Danish Brand Ganni to Reinvent the Jadon Boot
Amina Ayoud
Assistant Digital Editor
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For the first time, Dr. Martens is collaborating with Danish fashion powerhouse Ganni to reinvent the brand’s popular Jadon boot silhouette.
The collaborative boot is engineered for wearers who want to take up space and be unapologetically themselves. Retailing for $314.67, the new and improved Jadon boot is crafted with extra tough black nylon, striking yellow stitching, and recycled polyester laces that nod to Ganni’s affinity for alternative materials.
Towering platform soles round out the set, offering the ankle-length booties a sky-high boost. Dr. Martens and Ganni co-branding can be featured all throughout the boots. The collaborative boot is available in a variety of sizes.
Dr. Martens x Ganni collaborative Jadon boot is available for purchase now on drmartens.com.
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Founded in 1999, Ganni is a Danish fashion brand that quickly made a name for itself thanks to the brand’s innovative design and unique offerings. Said offerings include apparel, accessories and a wide range of footwear inspired by the casual and cool lifestyle of Danish citizens.
Founded in 1947, Dr. Martens is a German-founded British footwear and apparel brand with individuality at its core. The company originally began making humble workwear boots and even sold their wear as gardening shoes at one point. The inventor of Dr. Martens Klaus Marten was a doctor in the German Army during World War II. The brand’s name references the inventor’s former profession.
About the Author
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
Related:
History of the Jadon Boot
