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Salehe Bembury Is Giving Away His Next New Balance Sneaker This Week in One City Only

The designer has also also been hiding pairs of his 2022 990v2 "Sand Be the Time" sneaker for fans to find.
Salehe Bembury New Balance 530 Giveaway
Salehe Bembury is giving away pairs of his New Balance 530 sneaker this week ahead of its release.
Courtesy of Salehe Bembury

With a release date still yet to be confirmed for his next New Balance collaboration, Salehe Bembury will put the first pairs out into the world by giving them away.

The designer announced he’ll be giving away the Salehe Bembury x New Balance 530 sneaker this week at an event in Copenhagen. Leading up to the event, Bembury has also been hiding pairs of his 990v2 “Sand Be the Time” sneaker from 2022 around the city for fans to find.

Highlighter yellow forms the shoe’s mesh base, with a number of shades dispersed throughout the sneaker, including a mustard shaggy suede toe tip and a chartreuse suede heel overlay. For many, the highlight of the collaboration will be the 530’s “N” logo, which takes on Bembury’s signature fingerprint motif.

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Originally released in 1992 as a performance running sneaker, the 530 appears to be next up as a focal point for New Balance’s retro lineup. While still early on its return, the model was chosen for Miu Miu’s red hot collaboration that released earlier this year and is expected to be transformed into a mule for the follow-up collab.

Bembury’s last link-up with New Balance came at the beginning of the year with the “Heat Be Hot” capsule for the 1906R, one of the brand’s most popular models at the moment. The two colorways are arguably the most covetable of Bembury’s New Balance sneakers yet with the red and yellow gradient “Lava” edition selling for as much as $1,200 on the resale market.

The sought-after sneaker designer also announced last week a new partnership with Puma, for which he’ll design its next signature basketball sneaker.

The Salehe Bembury x New Balance 530 giveaway is scheduled for 12 to 5 p.m. at Etage Projects in Copenhagen, with pairs available for free as long as supplies yet.

About the Author:

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.

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