Reebok Launches Playful and Colorful Sesame Street Sneaker Collection for Kids
Karla Rodriguez
Senior News Editor
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Reebok has announced their collaboration with Sesame Street for a new kids’ sneaker collection that little ones who are fans of the show and its characters are bound to love.
The collaboration brings five unique footwear styles inspired by beloved characters like Elmo, Cookie Monster, Abby Cadabby and Big Bird, ranging from infant to big kids sizes. All shoe styles come in a limited-edition Sesame Street box for fans to collect.
“Reebok and Sesame Street both share a dedication to inspiring young minds to reach their full potential,” Gabriela Arenas, senior vice president of global licensing at Sesame Workshop, said. “This collection not only celebrates the joy and energy of Sesame Street’s characters but also embodies both brands’ commitment to empowering children through imaginative play, movement, and learning. Together, we’ve created a collection that sparks curiosity, encourages growth, and delivers comfort and style for kids everywhere.”
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Rich DiLando, senior director of product marketing-collaborations and kids at Reebok, believes the collection blends two companies that are meaningful to both children and their parents. “Our collaboration with Sesame Street goes beyond just playful designs. It’s about bringing two iconic brands together and creating experiences that resonate with both kids and their parents,” DiLando said in a statement. “By incorporating the fun and nostalgia of beloved characters into high-quality, stylish, functional footwear, we’re giving families the opportunity to embrace style, comfort, and imagination in every step for their children.”
For over 50 years, Sesame Street has been a global leader in early childhood education, combining entertainment with learning to help kids grow smarter, stronger, and kinder. Since its debut in 1969, the program has reached over 150 countries, using its iconic Muppets to address critical social and emotional needs. Sesame Workshop is the global nonprofit behind Sesame Street.
The collection will include sneakers like the Club C Revenge, which is a white sneaker that features multi-colored graphics of Sesame Street characters Elmo, Cookie Monster, Oscar the Grouch, and Abby Cadabby. The Club C Revenge in blue is inspired by Cookie Monster and the sneaker boasts a suede upper with a chocolate chip cookie theme. The Classic Nylon pays tribute to the fan-favorite Elmo. The vibrant red design features a suede upper with orange accents inspired by Elmo’s famous nose. The shoe prices range from $50-$60, depending on the size.
In addition to the footwear, a limited-edition apparel capsule collection featuring fun and vibrant designs will also debut exclusively on Reebok.com. It includes a T-shirt, hoodie, joggers, and zip-up, all accented with Sesame Street’s classic characters.
The Sesame Street x Reebok collection will be available on Reebok.com and select retailers starting March 26. Take a look at all the photos from the colorful campaign below.
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