Puma and Porsche Announce New Collection Celebrating 50th Anniversary of Porsche 911 Turbo

German powerhouses Puma and Porsche have teamed again up to celebrate the 50th anniversary of the famous Porsche 911 Turbo. The new collection features a range of products including several pairs of shoes inspired by the retro sports car.

A closer look at the red Puma x Porsche sneaker featuring a tartan pattern.
A closer look at the red Puma x Porsche sneaker featuring a tartan pattern.

Puma describes the collection, “‘The Legend of Turbo’ is more than just a fashion line; it’s a celebration of 50 years of legacy, love, and memories passed down through generations. The collection tells the story of these generations through its cast, from the proud owner of his very own Porsche 911 to the little boy who dreams of owning one someday.”

Two of the sneakers feature a tartan pattern, drawing inspiration from the interior of the first Porsche 911 Turbo, which debuted in 1974. One option is offered in a rich red hue with a matching Formstrip while the plaid pattern is displayed on the toe; the other tartan shoe is white while the pattern is on the side of the shoe surrounding a black Formstrip.

White Puma x Porsche sneaker with dark leather formstrip
A closer look at a sneaker included in the Puma x Porsche collection.

Additional shoes include an all-white sneaker as well as a white sneaker with a dark leather Formstrip. All of the shoes include Porsche branding displayed on the side and on the tongue.

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The collection also includes twill jackets and flannel shirts. Puma says of the products, “This collection blends nostalgia with modern style, making it perfect for both Porsche enthusiasts and fashion-forward individuals.”

The two iconic German brands have an ongoing relationship, often teaming up to combine their respective talents. The 911 Turbo has been honored with a variety of shoes, including a recent yellow and black sneaker made alongside NBA star LaMelo Ball. Back in 2020, the car inspired eight shoes that came in shades paying tribute to original Porsche colors. Puma has partnered several times with Porsche Design, with some of their collaborations including sustainably crafted sneakers.

See more photos from the newest Puma x Porsche collection below.

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