Puma and Ciele Athletics Create an Exclusive Product Lineup Benefiting The Trevor Project
Amina Ayoud
Assistant Digital Editor
Following their highly successful collaboration released in July 2023, Puma and Ciele Athletics are collaborating on an exclusive product lineup aimed at benefitting the Trevor Project.
Backed by a good cause, the collection features performance styles made for people of all backgrounds. Offerings in the collection retail for $50 to $170 and include everything from performance t-shirts to sleek accessories.
A key item in the collection is their ForeverRun Nitro running shoe, which retails for $170. The footwear features all-black engineered mesh uppers with purple and white accents along with black and purple lace-up closures. Additionally, the footwear includes unique nitrogen-injected foam designed to provide the wearer with superior responsiveness and cushioning kept in a lightweight package.
The collaboration is designed to raise awareness and provide aid to the younger LGBTQ+ community. Beyond their collaborative collection, Puma and Ciele Athletics will be donating $25,000 to The Trevor Project.
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“We’re extremely proud to continue our partnership with Ciele in a meaningful way by supporting The Trevor Project, with whom we’ve had a long-standing relationship,” said Erin Longin, GM of Global Run/Train at Puma. “The Trevor Project does incredible work in their mission to end suicide among LGBTQ young people and we’re encouraged by the positive impact they’re continuing to have.”
“We have personally admired and applauded the vision and efforts undertaken by The Trevor Project in support of the LGBTQ+ community over the years. When we learned that PUMA has been a longtime partner of theirs, it was clear that our second joint adventure together should be built to support The Trevor Project,” said Daniel Marrett, global director of marketing & business development at Ciele Athletics.
Puma and Ciele Athletics collection will be available for purchase starting Sept. 21 on Puma.com and cieleathletics.com as well as via select retailers globally.
About the Author
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
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