Packer’s First Collaboration With On is the Cloudventure Waterproof Dressed in Earth Tones
Packer has delivered countless must-have collabs over the years, and the renowned boutique retailer will soon deliver its first with On.
Arriving next week is the Packer x On Cloudventure Waterproof, a stylish take on the brand’s popular trail running silhouette. For the collaboration, the retailer dressed the brand’s shoe in earth tones, specifically pearl and stone hues. This look, according to Packer, was inspired by natural landscapes and the ecosystems that live in and around them.
In terms of tech, the On Cloudventure Waterproof is built breathable, 100 percent waterproof membranes. Underfoot, On included its CloudTec technology, which is paired with its Helion superfoam. Together, the intent os to offer a smooth and comfortable ride in all conditions. Also underfoot are the brand’s Missiongrip outsoles.
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To showcase the shoe, Packer shot images in Okutama, Japan.
The Packer x On Cloudventure Waterproof arrives Oct. 14 at 11 a.m. ET via Packershoes.com and in the retailer’s stores. It will be available in both men’s and women’s sizes, and will retail for $170.
