Onitsuka Tiger and ‘Street Fighter 6’ Team Up on Combat-Ready Sneakers
Onitsuka Tiger is ready for combat this summer.
The Japanese brand has joined forces with video game “Street Fighter 6” on a brand-new sneaker. As teased on Instagram ahead of its June 30 launch, the new Endictus style will feature round-toed uppers with paneled fabric uppers — naturally, accented with the Asics brand’s signature angular stitched “A” side monograms.
Matte paneling, counters and woven laces bring the style — which comes in two color palettes: bright yellow and orange, and two-toned steely gray — a classically sporty touch.
The pair’s boldest element, however, is its soles. The style included exaggerated rounded rubber outsoles, which are covered in small tire-like accents that emphasize traction and utilitarian aesthetics.
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The pair’s “Street Fighter” influence can also be seen in its shape, which appeared faintly cartoonish and animated — much like the namesake video game itself.
Onitsuka Tiger’s collaboration with “Street Fighter 6” follows its range of past collaborations on limited-edition sneakers with “Uruseiyatsura,” DoiTung and Capcom.
The duo’s Endictus sneakers will be available on June 30 in select Onitsuka Tiger stores and on its website.
Onitsuka Tiger is a Japanese footwear brand that was established in 1949 by Kihachiro Onitsuka. The brand was initially named Onitsuka Co. Ltd and started as a small sports shoe company. The company’s first successful product was a basketball shoe called the “Tiger.” This shoe’s popularity led to the company changing its name to Onitsuka Tiger in 1958. The brand became popular worldwide after its shoes were worn by the Japanese Olympic team in the 1960s. In 2002, the brand was acquired by Asics.
