On Partners With Pleasures and The Loop for a Performance Streetwear Line and New Cloudmonster Sneakers
Karla Rodriguez
Senior News Editor
On has announced its latest collaboration with Pleasures and The Loop. The footwear brand has partnered with the Los Angeles streetwear brand and the Austin-based running collective and store for a head-to-toe collection.
The limited-edition capsule aims to blend On’s innovation in the sneaker and apparel world with Pleasure’s creative take on style to fit in with The Loop’s community-driven energy.
“This collaboration is all about worlds colliding—in the best way,” said Dan Schade, general manager of the Americas at On. “At its core, this collaboration is about building culture through running—celebrating its realness, its rawness, and the people who shape it. It’s a tribute to the curiosity and vision that community-first creatives bring to cities like Austin and LA, where this project was born.”
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The exclusive collection reimagines classic On silhouettes with bold graphics, purpose-built for performance running and blended with street-inspired style. The pieces include an ultra-light tank priced at $90, a Pace T-shirt, a long sleeve T-shirt, short tights and shorts, all created for running.
The collection features two runnings shoes: The Cloudmonster Hyper PLS-TL sneaker in a brown, black and white colorway, which features Helion HF foam for cushioning and retails for $200. The Cloudmonster 2 PLS-TL, which comes in gray and olive green and is priced at $180, features CloudTec and max cushioning. The full collection will be available online and at select retailers on May 8.
In addition to dropping the collaborative designs, On, Pleasures and The Loop will be hosting several exclusive launch events open to fans, including a community run and party at The Loop in Austin on May 1, and a shakeout run, film screening and celebration at the On Store in Los Angeles on May 8.
