An early player-exclusive (PE) from LeBron James‘ career will get its first-ever release in March.
The Nike LeBron 4 “Fruity Pebbles” has been officially confirmed for launch nearly two decades after it was made in 2006 to invoke James’ favorite cereal (and when one could still imagine him putting something so sugary into his body). The sneaker’s sweeping midsole features a colorful, confetti-like print that takes after the cereal — a motif that’s repeated on the sockliner and that can also be seen beneath the translucent, rainbow-colored outsole sections.
A Fruity Pebbles logo and a version of James’ logo that’s been stylized to match both sit on the inner tongue tag and sockliner as a feature that didn’t appear on the original PE. The “Family Sizing” embroidery on the heel pull does make a return, however, as it refers to the larger box that sits on store shelves. A custom shoe box featuring Fruity Pebbles branding will also be included.
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A cleated version of the sneaker made for football is also scheduled to release on the same day. Last fall, James gifted a pair of the cleats to Cincinnati Bengals star wide receive Ja’Marr Chase.
The LeBron 4 made its debut in 2006 with a Foamposite shell and the first full-length Zoom Air unit in the LeBron series. It’s still the heaviest of all Nike LeBron sneakers, but it was also the first to make a major crossover with streetwear and lifestyle appeal.
The Nike LeBron 4 “Fruity Pebbles” will release March 7 through the SNKRS app and select third-party retailers. Pricing is set at $250.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
