Nicki Minaj and Løci Drop Second Limited-Edition Collection of Their Best-Selling Sneaker Line
Karla Rodriguez
Senior News Editor
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Nicki Minaj and Løci have launched the second drop of their best-selling sneaker line, which debuted last year. The new line, which is named Døpamine, is a limited-edition collection that blends performance with style.
As a key equity owner in Løci, Minaj plays a key role in the brand’s creative direction as it continues to grow, cementing itself as a premier Black-owned business. The Døpamine collection encapsulates the rapper’s drive as an artist, fashion icon, and businesswoman. The rapper announced the latest drop on Instagram, along with a flashy digital billboard in New York’s Times Square.
“The name Dopamine signifies that beautiful rush you feel when you’re at your happiest place & higher self. Evolving & transcending to the highest heights—on your terms. It’s just you & nature. Just you in that reflection. What will you give today? Will you walk or will you run? We can’t just stand here,” Minaj said in a statement about the latest drop.
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“These comfortable, yet flyer than fly sneakers fit everyone so well. I absolutely LOVE this style. I can’t emphasize that enough. It’s been so wonderful working with this team @ Løci. I’m grateful & so proud of the creatives. We’ll continue to up the ante for you guys. You’re worth it. I love you, Barbz.”
The Døpamine collection will be available in five colorways, and according to Minaj, their names are “The Strawberry Shortcakes,” “The Milky Minaj’s,” “The Pretty in Pinky’s,” “The Sexy Storm,” and “The Black Panther.” The sneakers are priced at $145.
Løci is a UK-based footwear brand founded in 2021 by two brothers, Emmanuel and Frank Eribo. The company has experienced rapid growth since its founding due to its use of vegan materials and eco-conscious approach to footwear.
“Collaborating with Nicki Minaj has been an incredible experience,” Løci’s CEO Emmanuel Eribo said in a statement. “She brings an unmatched level of creativity and vision to everything she does, and with Døpamine, we’re excited to see that vision come to life. This collection reflects not only her bold style but also the way she pushes boundaries — something we at Løci believe in every day.”
The collection features a bold, multi-textured upper, dynamic oversized lacing and a chunky sculpted EVA midsole that provides cushioning and impact. They are 100 percent vegan sneakers engineered from recycled ocean plastic, actively repurposing 20 plastic bottles per pair to help combat ocean and landfill waste.
Fans can purchase the Døpamine collection now at lociwear.com/Nicki.
Shop More From Nicki Minaj’s New Døpamine Collection at Løci
