After months of teasing their latest tie-up, New Balance’s newest sneaker with Jaden Smith is officially here.
Called the New Balance x MSFTSrep 0.01, the new low-top court style is the pair’s first shoe model to tie in Smith’s own clothing brand MSFTSrep.
According to the athletic brand, the sneaker features an all-white upper with a full leather build and matching mesh tongue, with a “NB” and “MSFTSrep” logos printed on opposite sides of the upper. The sneaker also includes a split midsole, a nod to Smith’s previous model, which similarly included a midsole in the shape of a platform.
“I was excited to collaborate with New Balance again on a sneaker inspired by classic New Balance court silhouettes for a new generation, creating something completely different from previous collaborations, all while maintaining my signature style and craftsmanship New Balance is known for,” Smith in a statement.
Smith first debuted the 0.01 model at Coachella in April, while performing on stage with his sister, Willow. The former FN cover star then shared another exclusive early look of the sneaker at a pre-release event at New Balance’s Japanese flagship store New Balance T-House in August.
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The son of much-buzzed-about Hollywood power couple Will Smith and Jada Pinkett-Smith has been a New Balance ambassador since 2019, and this collaboration marks his third launch with the athletic company.
Smith and New Balance delivered their first collaborative sneaker in July 2020, a bold look dubbed the Vision Racer. The Vision Racer — which New Balance said was inspired by the X-Racer and 1700 silhouettes, both favorites of Smith — is aesthetically bold, and its defining characteristic is its chunky midsole. Aside from the eye-catching design, Smith’s creation with New Balance is vegan-friendly and sustainable, with every element is made with partially recycled materials.
The duo’s second collab dropped in July 2021. Called the Trippy Summer Pack, the launch included two new colorways of the New Balance x Jaden Smith Vision Racer as well as apparel for the first time in the lineup. Styles includes a hoodie and t-shirt that incorporate kaleidoscopic graphics from Smith’s past and future album artwork.
The latest New Balance x MSFTSrep 0.01, which retails for $110, will launch globally on NewBalance.com starting Oct. 12.
