Getting a sneaker endorsement deal is something that many will only dream of, but there’s still an opportunity to live out the fantasy virtually on the recently released NBA 2K25 video game.
The game offers various ways to wear dozens of sneakers from today’s top brands. Whether players want to choose from a selection of shoes from their favorite company to be worn by their customized MyCareer, change an NBA/WNBA player’s sneakers or customize a pre-existing design, the options are aplenty.
To obtain a signature sneaker endorsement in the game’s MyCareer mode, players must complete the “First Endorsement” quest. The brands available in this mode are Converse, Jordan Brand, New Balance, Nike, Puma and Under Armour. Each option offers different incentives for one-year deals, with a bonus of being able to wear any of the brand’s on-court shoes for free.
In total, 16 athletic footwear brands are featured in the game — more than any previous ‘NBA 2K’ title.
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Players can choose between sneakers from Nike, Jordan Brand, Adidas, Under Armour, Puma, New Balance, Converse, Reebok, Anta, Li-Ning, And 1, Peak, Rigorer, Qiaodan, 361 Degrees, and a new addition to the game, Skechers. Numerous popular models spanning both performance basketball and lifestyle are included.
Nike highlights include signature sneaker lines from LeBron James, Kobe Bryant, Devin Booker, Kevin Durant, Ja Morant, Sabrina Ionescu and more. Retro basketball models such as the Air Foamposite One, Air Foamposite Pro, Air Max 2 CB 94, and Air More Uptempo are included, as are other throwback shoes like the SB Dunk High and Air Max 1.
Jordan Brand’s options are highlighted by nearly the entire Air Jordan range from 1 through 38 as well as modern performance models worn by Jayson Tatum, Luka Dončić and Zion Williamson. Special styles like the Travis Scott x Air Jordan 1 Low collaboration are also included in the game.
Many of Adidas’ current top names are represented including Anthony Edwards’ AE 1 and AE 1 Low as well as signature sneakers worn by Donovan Mitchel and Damian Lillard. Some of the brand’s retro basketball shoes such as the Crazy 1 (formerly known as the Kobe 1), Crazy 8, Forum and Superstar are also options.
Under Armour selections include the full Curry Brand line and others.
For New Balance, the brand’s current basketball sneakers like the Two Wxy 5 and Fresh Foam BB V2 are included, but there’s also a number of on-trend lifestyle shoes such as the 990v6, 1906R, 550, 327 and 574.
Puma’s offerings include the full LaMelo Ball MB line as well as Breanna Stewart and Scoot Henderson’s signature shoes.
Converse is represented by classics including the Chuck Taylor All-Star and Weapon as well as the All Star BB Prototype worn by Shai Gilgeous-Alexander.
Reebok’s in-game sneakers are all retro models headlined by signature lines from the brand’s president and vice president of basketball, Shaquille O’Neal and Allen Iverson.
Anta’s in-game presence is led by Kyrie Irving’s Kai 1 and also includes Klay Thompson’s signature line.
Li-Ning’s shoes include the signature sneakers of Jimmy Butler and C.J. McCollum as well as Dwyane Wade’s Way of Wade line.
Only one Rigorer shoe is included in the game: Austin Reaves’ signature AR1.
