Loewe and On Update the Cloudtilt 2.0 Sneaker With ‘Playful Pops of Color’ in Latest Drop
Stephen Garner
Senior Editor
Loewe‘s ongoing partnership with On is back with another release.
For the brands’ seventh drop, the LVMH-owned Spanish luxury house and the equally ascending Swiss athletic brand are focusing on the Cloudtilt 2.0 sneaker.
According to Loewe, this latest drop focuses on a mellow color palette, pairing crisp white with playful pops of color on the lining and branding. The latest Cloudtilt 2.0 will be available for men and women in all white, white/khaki green, white/orange, and white/navy as a special online exclusive. Other colors include a new shade for the outsole, with colorways in tan white/gum and black white/gum.
As in previous drops, Loewe and On’s respective logos are featured on each side of the shoe and are melded together in a silver joint logo on the tongue where two “L’s” from the former’s anagram nestle between the latter’s distinctive lettering.
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Building on the ease and versatility of the original Cloudtilt — which quickly found its way onto our roundup of the top On shoes of 2025 — the Cloudtilt 2.0 was first introduced in May 2024. The sneaker features a multi-layer upper composed of performance mesh and woven textiles, with further enhancements on the Cloudtilt including rubber toe-guards for improved durability, extra padding on the tongue and shoe collar, and a sleekly branded heel loop.
The shoe also utilizes CloudTec Phase midsole technology for comfort and cushioning, while the sole is constructed from high-rebound, ultra-light EVA foam. An ergonomic insole with anagram branding embossed on the side matches the color of the upper.
The newest drop follows a steady seasonal cadence of releases from the two brands. In October, the two powerhouse companies released a capsule of Cloudtilt sneakers in a range of seasonal fall colors.
In May, the duo first launched the Cloudtilt 2.0 sneaker and was singled out as the hottest shoe on Lyst’s second quarter ranking in July. The May release also saw the first apparel collection from the ongoing collaboration. The offering included a range of performance tops, T-shirts and tanks as well as technical bottoms, insulated parkas, puffers and vests.
The latest Loewe × On Cloudtilt 2.0 sneaker will be available in selected stores and online on Jan. 8.
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