Kith Celebrates National Cereal Day With Fruity Pebbles, Nike and Ice Cream Menu Inspired by LeBron James

Kith Treats has announced a partnership with Fruity Pebbles cereal, Nike and LeBron James to celebrate National Cereal Day and honor the release of the Nike LeBron 4 in the “Fruity Pebbles” colorway.

The collaboration includes an exclusive menu of Fruity Pebbles cereal-infused ice cream specials and a limited edition co-branded cereal box, which will be available at all U.S. Kith Treats locations, Kith.com and the Kith App from March 1 through March 7.

Kith Treats will provide an in-store experience, offering customers an exclusive ice cream special in their Manhattan and West Hollywood Flagship locations. The ice cream specials menu aims to reflect LeBron James’ favorite dessert flavors, all containing vanilla ice cream, Fruity Pebbles and different key ingredients.

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The menu reads as follows:

• The King’s Breakfast — Kith Treats vanilla ice cream infused with Fruity Pebbles, strawberry, banana and French Toast, topped with cinnamon dust, strawberry jam, banana chips and crushed Fruity Pebbles.
• The West Coast — Kith Treats vanilla ice cream infused with Fruity Pebbles, passion fruit, and coconut flakes, topped with purple sugar pearls and crushed Fruity Pebbles.
• The Sweet Shot — Kith Treats vanilla ice cream infused with Fruity Pebbles, white chocolate macadamia nut cookie, and marshmallows, topped with crushed Fruity Pebbles and white chocolate shavings.

The Nike LeBron 4 “Fruity Pebbles” sneaker was originally launched in 2006 to invoke James’ favorite cereal. The style is being brought back by Nike after nearly two decades and will be available on March 7 through the SNKRS app and select third-party retailers. Pricing is set at $250.