Keds Teams With Staud on Pickleball-Inspired Lace-Up Sneakers
Amina Ayoud
Assistant Digital Editor
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Keds has teamed up with Staud to introduce court-ready kicks.
Infused with a sporty and stylish flair inspired by the ever-popular sport of pickleball, the Court lace-up sneakers aim to step up the game in cream and dark green or cream and black colorways. Both pairs retail for $125 and come in a range of women’s and men’s sizes.
Featuring an old-school silhouette that utilizes modernized tech, the sneakers feature durable leather and suede uppers that transition into soft mesh lining and sleek lace-up closures. The footwear is all sat atop 10% Recycled PU Foam Softerra™ footbeds that enhance the wearer’s comfort along with extremely lightweight and flexible rubber outsoles made for all-day wear.
Sarah “Staud” Staudinger and George Augusto co-founded the LA-based lifestyle brand Staud in 2015 founded on the idea that fashion should be both accessible and empowering. The brand’s offerings act as the perfect intersection of timelessness and novelty, stocking everything from clothing to a range of footwear and accessories. The brand even features its own bridal category chock-full of wedding day-ready styles. Fueled by the never-ending pursuit of style, Staud has quickly become a favorite of fashion fanatics everywhere.
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Keds is best known for its canvas and rubber-soled shoes. The footwear brand was founded in 1916 by U.S. Rubber. In 1979, Keds was sold to Stride Rite which was then acquired by Wolverine World Wide in 2012. Since its start, Keds has become an important part of footwear and pop culture.
Beyond Staud, Keds recently collaborated with Rifle Paper Co. for a fall ’20 with seven new styles. The brand’s Double Decker, Champion, Kickstart and Kickstart Hi sneakers were decked out in embroidered florals hailing from Rifle Paper Co.
Keds and Staud’s Court lace-up sneakers are available for purchase now on both brands’ websites.
About the Author
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
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