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This year has been good to Jayson Tatum, one that includes his first NBA championship and earning Olympic gold in Paris. Heading into his eighth season with momentum, the Boston Celtics star will also have a new signature shoe laced up.
On Tuesday, Jordan Brand offered insights into the upcoming Tatum 3 release, a shoe he debuted at the Paris Olympics.
“I don’t take having a signature shoe for granted,” Tatum said in a statement. “I’m grateful to be in a position where I can co-create with Jordan Brand and have fans connect with me through my shoe. My favorite part of the 3s is the way they take on color, so my hope is that we inspire and energize a lot of people through the colorway storytelling.”
The Jordan Tatum 3, the brand explained, was designed both with style and performance in mind. It remains the brand’s lightest basketball shoe and was created both with a broken in feel right out of the box and to adapt to the foot wearer’s foot “without restrictions or pressure.”
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The uppers of the Tatum 3 incorporate insights from his on-court moves in the Nike Sport Research Lab, the brand explained, and feature layered materials “where they matter most” for both power and comfort. The result, Jordan Brand said, is a supportive and conforming fit without feeling bulky or stiff.
Also, the Tatum 3 features Cushlon 3.0 foam and a Zoom Air insert underfoot, which Jordan Brand explained works alongside the upper’s firm frame “to promote lateral movements that feel smooth and secure.” Also, the outsoles are designed with a herringbone traction pattern for “a superior first step and quick cut” that also allows the wearer to stop on a dime.
Personal touches to the Tatum 3 include fluid lines on the uppers that the brand stated “represent his uninterrupted approach to the game and the foundation of his family tree,” as well as the name of his son, Deuce, on the inside of the tongue. Also, his No. 0 is on the heel, as well as sayings on the heel tabs that are specific to each colorway, and his “Find A Way” quote is included on the shoe’s medial side.
“Welcome to the Garden” is the shoe’s launch colorway. It features a floral pattern that Jordan Brand said is a nod to his home and personal garden “where he’s surrounded by family, friends and loved ones.”
Boutique retailer Concepts will be the first to release the shoe, specifically from its Boston location at 18 Newbury St. It will release an exclusive pairing of the Tatum 3 “Welcome to the Garden” on Oct. 5 alongside an Air Jordan 1 Low in the same theme, which will be sold together in a custom green double box. It will retail for $300.
The Tatum 3 will then release globally via Jordan.com and at select retailers on Oct. 10. Retail price is $125 for adult sizing, $95 for grade school, $75 for pre-school and $55 for toddler.
Jordan Brand stated the kids’ version also includes a TPU tailgate system on the heel, part of Tatum’s want to provide shoes that are easy for kids to get in and out of. Also, Jordan Brand and Tatum will release signature streetwear and sport apparel in October.
Aside from “Welcome to the Garden,” Jordan Brand has announced offered details on three other colorways. The “Zero Days Off” colorway, according to the brand, honors his “tireless pursuit of greatness. And “Zen,” the brand explained, features “soothing shades of gray” that are paired with “just the right amount of energizing color” to signify how calm he is under pressure. Lastly, “Sidewalk Chalk,” is dressed in pastels, which are inspired by “playful childhood moments that Deuce spends with his father Jayson drawing on sidewalks.”
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About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
