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Ground Up has teamed up with the beloved sandbox game Minecraft to imbue the brand’s new kids’ sneaker silhouettes with a sense of adventure.
The launch, which comes just in time for the back-to-school season, includes two sneaker silhouettes that pay homage to the characters and colors featured in the Mojang Studios title. The collaboration, which encompasses slip-on and high-top styles, is perfect for young sneaker fans and gamers alike.
The new Creeper high-top is imaginative and playful, making for the perfect transitional shoe that takes wearers anywhere from the classroom to the playground. The silhouette incorporates canvas uppers with Creepers splayed on one side and Alex and Steve on the other.
Cushioned footbeds and durable rubber outsoles offer comfort and traction, while heel pull loops with Creeper charms fastened to them saturate the silhouette with style. Whimsical TNT graphics can be found on the tongues. The high-top retails for $64.99.
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Alternatively, the Minecraft Chibi slip-on sneaker is crafted of cutesy pink canvas that transitions into multi-colored chibi Minecraft graphics adorning the toes. Durable rubber soles allow for a non-slip feel while elastic sides make it easy to put on and off. Ground Up x Minecraft co-branding can be found throughout the sneaker in contrasting mint hues. The slip-on sneaker is fresh and stylish, offering a reprieve from Minecraft’s overwhelmingly earth-toned color scheme. The style retails for $59.99.
Ground Up’s brand mission is to inject fun and creativity into everyday life, allowing customers to express their favorite fandoms through stylish footwear. Committed to quality and innovative design, Ground Up fosters collaborations that bring joy and fashion to the entire family. No matter your age, Ground Up promises to deliver fun, fashion, and a touch of fandom to your daily life.
Ground Up’s Minecraft sneaker collaboration are available exclusively at Journey Kidz nationwide.
