The newest version of Rihanna‘s Fenty x Puma Avanti sneaker, which the artist and entrepreneur teased multiple times over the last several months, released at long last on Oct. 17. The new colorway called Club Red can now be purchased from Puma.com, the Puma app, Puma stores and retailers globally.
The creative campaign features Romeo Beckham, the 22-year-old son of David and Victoria Beckham, wearing the shoe with jeans and a tank top.
Rihanna herself recently modeled the shoes with a slouchy gray suit. As ever, the Fenty CEO looked effortlessly stylish — her ensemble incorporated athletic elements into a business formal silhouette for an easygoing but chic aesthetic. She wore a high-waisted wide-leg trousers and a blazer in a stone gray hue with a green and white striped soccer jersey. She previously modeled the sneaker over the summer, when she wore the new colorway to a soccer game between Manchester United and AC Milan.
In addition to a red backdrop and white Formstrip, the Club Red Avanti features gold Fenty x Puma branding, adding a subtle flash to the design. The upper features oil-treated leather and a lace closure in addition to the identifiable fold-over tongue. The shoe is marked at a price of $150 and will be offered for all ages.
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The Fenty x Puma Avanti was showcased in an FN cover story in September 2023, when Footwear News was allowed an exclusive first look at the campaign. Rihanna told FN, “Football is a universal language that brings people together from all over the world, all walks of life, and I wanted to pay homage to that.”
The Puma Avanti dates back to 2001; the style took inspiration from the 1998 Jil Sander King sneaker, which combines elements of the 1978 running sneaker Easy Rider and the 1968 king football boot. Since their first collaboration on the Avanti model in 2023, Puma and Rihanna have dropped several colorways including black and white, chrome, Dark Myrtle, Club Navy, and pony-inspired options made of calf hair.
