Erling Haaland Was Gifted a One-of-One Nike Air Max 95 Customized by Lorenz.OG
Erling Haaland’s trophy collection has quickly grown in the year since he joined Manchester City, and now his sneaker collection has something extra special in it, too.
Designer Lorenzo Federici, aka Lorenz.OG, partnered with Nike to create a one-of-one pair of Air Max 95s just for Haaland. Although there’s been much to celebrate in Haaland’s short time on the blue side of Manchester — including Premier and Champions League titles, a European Golden Boot, and a new record for most goals in the Premier League — these custom kicks were specifically created to celebrate his role in Manchester City’s FA Cup win.
The AM95’s feature gradients in the signature style of Federici utilizing City’s sky blue and white colors. Like all his projects, the upper’s panels were hand-dyed in a process Federici calls “patented colorschemes” to create the unique ombrés as an edition of one. A custom box featuring a matching gradient and Haaland’s full name, Erling Braut Haaland, hosts the sneakers , with the label denoting the “1:1” status.
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Haaland’s original deal with Nike, which he had signed at age 14, expired in 2022. He then re-signed with the brand earlier this year for a duration that’s reportedly longer than 10 years and worth more than $250 million.
This isn’t the first time Federici has worked with Nike, and he’s also counted collaborators in Off-White, Arc’teryx, and Salomon on has way to becoming a highly acclaimed steward of color. A day after posting Haaland’s sneakers, the designer also revealed a custom pair of the Nike Air Max Plus made for Manchester United forward Marcus Rashford.
Custom sneakers made for their star players, however, are about the only thing the two teams from Manchester have in common these days. The accolades otherwise appear in blue much more than they do red.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
