Deion Sanders Wants Fans to Pressure Nike to Release This Version of His Signature Sneaker
Deion Sanders gave a glimpse at several of his forthcoming sneaker releases in his latest behind-the-scenes video — and one that he wants fans to put pressure on Nike to release.
Coach Prime showed off his forthcoming Air Diamond Turf 1, his first signature sneaker, as well as cleated versions of both that shoe and the Air DT Max 96. At the end of the clip posted to Instagram Thursday, he also urged fans to convince Nike to release a new white-on-white Air DT Max 3 with gold detailing.
Sanders assessed each sneaker as “fire” as he pulled them out, and while highlighting the white Air DT Max 3 he said: “I need your help. I need y’all to blow Nike up and tell them these must come out. … These are the white on white with a little gold because I’m bold. And they cold.”
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After more than a decade of separation in which Nike released Sanders’ sneakers without his logo, the legendary two-sports athlete resigned with the Swoosh in 2023. Several colorways of his Air DT Max 96, his third and most beloved model, have released this year with his original logos, and his Air Diamond Turf 1 will drop next year for the first time since 2017.
Elements of the Air DT Max 96 have also been incorporated into special editions of LeBron James’ Nike LeBron 21, with one expected to hit stores in 2025.
Sanders and his Colorado Buffaloes enter this weekend’s matchup against the Kansas Jayhawks as the 16th ranked team in the College Football Playoff rankings and standing second in the Big 12 with a record of 8 wins and 2 losses.
Julian Lewis, one of the to-rated high school quarterbacks, also committed to Coloreado this week to become the likely successor of Shadeur Sanders as the team’s starter in 2025.
About the Author:
Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
