Crocs has turned to Kith to help it launch a brand-new silhouette, the Echo Storm slip-on. Although the shoe brings familiar elements, its mix of materials helps it stand out as more ambitious than Crocs‘ typical offerings
Blurring the line between clog and sneaker, the Echo Storm starts with a dynamic molded upper made from Crocs’ bio-based Croslite material. Its sweeping lines have a lot in common with the Echo Clog, but the Echo Storm adds an “ultra-plush” neoprene sock with lightweight mesh venting for a more snug fit. Additional vents arrive through holes at the midsole, and a LiteRide footbed sits inside for added comfort.
The debut colorways for the Echo Storm bring a dark and light option, both of which are monochrome. One pair arrives in off-white, while the comes in black. Branding maintains the minimalist theme, with a lone “Crocs” mark appearing beneath the front pull-tab and raised on the Croslite exterior.
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Crocs tapped Kith to unveil the new silhouette through a campaign shot by the worldwide sneaker and apparel boutique. Kith is also the first place where you can find the Echo Storm, as it’ll release through its website, app, and each of its stores. This launch strategy demonstrates just how heavily Crocs wants to focus on the sneaker crowd for the Echo Storm. Even Salehe Bembury‘s Crocs Pollex silhouettes, which have proven quite popular among sneakerheads, didn’t get as narrowly targeted of a rollout.
Look for the Crocs Echo Storm to hit each of Kith’s channels at 10 a.m. EST Saturday, Sept. 15, with a retail price of $100.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
