Autry Unveils Newest Sneaker at Paris Fashion Week Drive-In Experience
Stephen Garner
Senior Editor
Autry unveiled its newest sneaker with a retro-themed event during Paris Fashion Week on Monday.
The sneaker brand staged a 1960s inspired drive-in experience in the Marais district where attendees enjoyed an open-air cinema, vintage cars, and classic American fare like burgers and milkshakes.
The event marked the global debut of the Autry Windspin sneakers, a flat style crafted from soft and destressed suede. It’s tapered silhouette is a nod to the trainers that were popular in 1960s and will be available in 30 variations.
The new shoe is available in 20 colorways inspired by the different hues of a Californian sunset contrasted by an ivory white back tab and wave. The other 10 iterations embrace a refined and casual attitude with a neutral and soft color palette and perforated side outline.
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The Autry Windspin will debut on Autry.com and select retailers in March 2025.
The Windspin launch at Paris Fashion Week comes as Autry makes moves to strengthen its presence in the French capital.
Along with Monday’s event, the brand recently opened its new showroom in the Marais district and plans to open its first flagship store globally in Paris. Additionally, Autry corners are set to bow at Le Bon Marché and Galeries Lafayette department stores.
The moves follow the brand’s recent acquisition from Milan-based private equity fund Style Capital. In March, Style Capital inked an agreement with Autry International to buy a 50.2 percent stake in Autry from The Made in Italy Fund and the brand’s founders, the Doro family. The transaction was valued at around 300 million euros.
The Made in Italy Fund, which is managed by Quadrivio and Pambianco and invests in wine, food, beauty, fashion and furniture, in 2021 acquired a majority stake in Autry and sneaker brand Ghoud. The fund over the years invested in brands ranging from 120% Lino and Rosantica to Dondup and GCDS.
Style Capital’s portfolio includes Los Angeles-based denim brand Re/Done and Italian labels Forte Forte and MSGM. In 2021, it invested 130 million euros to acquire a 40 percent stake in Florence-based multibrand retailer LuisaViaRoma, one of the four leading luxury online shopping destinations in Europe and the U.S.
