Adidas Y-3 made its return to Paris Fashion Week Men’s on Friday evening, presenting its new spring/summer 2025 collection.
And since this is an Adidas event – footwear plays a starring role. For this season, two footwear styles take the spotlight as the label recalls its heritage while pushing forward progressive design.
The Y-3 Regu emerges this season as a reinterpreted take on a low-profile shoe from the first ever Adidas and Yohji Yamamoto collaboration. Plus, the new Y-3 Zodai signals a step into the future as the iconic Adidas Superstar is subverted in three iterations with exaggerated yet ultra-lightweight constructions.
Elsewhere, canvas overflows the Nizza boot and the Stan Smith is made adaptable with velcro straps.
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Unveiled at Salle Pleyel, a music theater in the heart of Paris, the collection was set against a monolithic landscape, brought to life through contrasting geometric shadows, choreographed by flashing lights.
An homage to the Y-3 legacy, icons from the world of sport and culture walked the show – including American footballer Garrett Wilson, skater Marcos Montoya, footballers Naomi Feller, Fuka Nagano and Joel Chima Fujita and artist Gabriel Moses.
The presentation also introduced Y-3’s official on-pitch jersey of the Japan Football Association (JFA), seen in both the blue flame, for home games, and red flame, for away, kits.
Throughout the collection’s clothing, Adidas technical fabrics were translated into Y-3’s vision. This includes the use of technical mesh redone as a vest for the street, and individual squares of AdiZero hand edge-bonded together into an aerated quilt, then rendered as a gown. Plus, tailoring featured trailing threads creating movement within the structure of a jacket.
“Y-3 was born from the fusion of the seeming opposites of sport and style,” designer Yohji Yamamoto said in a statement. “Together with Adidas we worked on forming something that didn’t exist and that foresaw the future.”
