Adidas Originals Drops College-Inspired ‘Rivalry’ Collection
All products and services featured are independently chosen by editors. However, Footwear News may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Adidas Originals is going back to school this fall, thanks to its newest Rivalry collection launch.
The athletic brand’s latest sporty sneaker offering features five Rivalry shoes — retailing for $110 each — with low-top suede uppers, complete with white soles and the label’s signature triple stripes. However, each of the colors corresponds to a different NCAA school — marking the first time that Adidas Originals has released collegiate-themed footwear.
“Adidas is at the forefront of this growing crossover between the worlds of style and sports, and this collection marks our style culture being tailored and amplified across universities,” said Peter Gellert, director of Adidas Originals’ Basketball footwear, in a statement. “It’s an exciting moment for fans, and there’s no better time or place to bring it to life than the start of the college sports season.”
Indeed, the Rivalry sneakers in the collection — originally released as a basketball shoe in the ’80s — feature hues corresponding to five specific schools: Grambling State University, University of Miami, University of Nebraska, Texas A&M and the University of Washington. Each of the shoes is intended to allow college students and alumni to further express their pride in their respective schools — particularly as the spirited college football season begins.
Watch on FN
“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colors through an iconic shoe like the Rivalry,” said Jeanne Schneider, director of Adidas’ NCAA marketing and licensing, in a statement. “We’re proud to be working with our NCAA partner programs to grow and promote their brands.”
The moment marks Adidas’ latest collaborative brand launch this year, following co-branded shoe drops with Bad Bunny, Wales Bonner and Sporty & Rich.
Adidas Originals’ Rivalry collection launches on Sept. 1 on Adidas’ website.
Adidas Rivalry Washington Low Shoes
Adidas Rivalry Miami Low Shoes
Adidas Rivalry Nebraska Low Shoes
Related:
Best Adidas Walking Shoes
Best Adidas Sneakers
About the Author:
Aaron Royce is the Digital Editor for Footwear News, where he writes stories on celebrity style, brand collaborations and in-depth profile interviews. Prior to joining Footwear News, Royce wrote and interned for publications including PAPER, Grazia and the Daily Front Row. He currently holds a B.S. in mass communications from Virginia Commonwealth University.
You may also like
