Adidas has revealed a collaboration with Marvel Studios’ “Deadpool & Wolverine” ahead of the film’s theatrical release on July 26. The collaboration includes footwear and apparel featured in and influenced by the superhero movie.
Available Aug. 1, the collection includes two Rivalry Low shoes as well as an Adizero Electric cleat inspired by Deadpool and Wolverine, played by Ryan Reynolds and Hugh Jackman. There is an additional yet-to-be-revealed Adidas Originals silhouette featured in the film as well.
Adidas Originals’ Rivalry sneakers are basketball-inspired shoes featuring leather uppers and details influenced by the 1980s. The new Marvel-themed sneakers are offered in two colorways reflective of the respective characters: red and black for Deadpool and yellow, blue and black for Wolverine. The shoes also include several details embodying the personality of the characters, including tongue-in-cheek jokes on the sock liners, censored language characters and a special storage pouch for the Deadpool shoe — acknowledging the unusual number of pockets he has on his costume.
In another Deadpool-inspired design, the Adizero Electric cleat is reimagined in a black and red colorway. Like the Rivalry Low Deadpool shoe, it also comes with brown pouch accessories. In the official description, Adidas says the shoe features an ultra-lightweight synthetic upper and a textile lining that provides extra comfort.
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In addition to shoes, the forthcoming “Deadpool & Wolverine” collection includes several graphic T-shirts featuring the characters.
Shane Jochum, senior director NAM strategic partnerships at Adidas, made a statement on the partnership: “Bringing together these iconic franchises with Marvel Studios’ ‘Deadpool & Wolverine’ has been an exciting collaborative journey. Our relationship with Marvel and its fans continues to unlock opportunities for us as a brand to develop products to be used in films and worn by fans as they celebrate the launches of highly anticipated films. We’re excited for fans to get their hands on this collection and see it come to life in the film this summer.”
Indeed, the German brand has an existing relationship with Marvel Studios; Adidas previously worked with the production company on a “Black Panther” collection released in 2022.
See more photos from the Adidas x “Deadpool & Wolverine” collection below.
