Adidas is taking a page from both Hoka and one of its own running sneakers with the introduction of a chunky new lifestyle sneaker.
The Adidas Adizero Aruku will make its debut this week with an upper taking after the Adizero PR running shoe from the aughts sitting atop a thick midsole with a curved rocker. Such a midsole is a common sight among Adidas’ contemporary running shoes, but we’ve never seen anything like it from the brand specifically geared toward everyday wear.
The beefy midsole makes use of new Swirlfoam tech, which infuses the foam with nitrogen similar to running compounds used by Brooks and Puma. A curved shape smooths out the transition from heel strike to toe-off, and reinforcements have been placed with precision. The Aruku’s upper then consists of a single mesh panel a synthetic suede tongue and TPU overlays recreating the webbed look of the Adizero PR, which is also returning this week in the same white, “Pure Ruby” red and black colorway used for the newer model.
Watch on FN
In addition to the aforementioned variant, the Aruku will also launch with a second “Sky Rush” yellow, “Lucid Blue” and Orange treatment.
Adidas tapped the rapper Gunna to debut the Aruku while he appeared in July at the Wireless Festival in London.
In a press release announcing the new sneaker, which was previously scheduled to launch in 2025, Adidas said: “Inspired by Japan’s dynamic streetwear, the Adidas Aruku represents a fusion of global influences, redefining the boundaries between athletic performance and urban fashion. As a symbol of modernity and versatility, it transcends traditional sneaker design to make a bold cultural statement.”
The Adidas Aruku will release in its two launch colorways Tuesday, October 1, through Adidas’ Confirmed app and select third-party retailers. Pricing is set at $140.
About the Author:
Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
