MSCHF and Acronym Take the Super Normal Sneaker to New Extremes
MSCHF has tapped the cult technical label Acronym for a dramatic reimagining of its Super Normal sneaker.
The MSCHF Supernormal “Acronym AG” adds exaggerated features to the wavy model that takes loose inspiration from the Nike Air Force 1 Low. A massive black Acronym-branded zipper has been added to the sneaker’s medial side, where it climbs past the top of the tongue while pointing diagonally in the air. A new and slight cut then appears below the collar on the lateral side, beneath which can be seen a green base to match the shoe’s vamp. The rest of the sneaker mostly appears in white, with further contrast coming from a black heel panel and branding in the same color on the midsole and tongue tag.
Acronym is a first-time collaborator for MSCHF, with the former having a long with relationship with Nike. Founder Errolson Hugh served as the highly renouned creative director of Nike ACG for a few years at the end of the last decade, and Acronym has also collaborated with the Swoosh a number of times since 2015, the most recent effort being a duo of Blazer Lows with distressing and hardware added to the heel.
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Despite the clear similarities between the Super Normal and Super Normal 2, the model hasn’t yet drawn the legal ire of Nike. That can’t be said of MSCHF’s wider work, however, as the Brooklyn-based art collective specializing in footwear reached a settlement with Nike over the infamous custom Air Max 97 “Satan Shoes” made in collaboration with Lil Nas X. MSCHF has also drawn legal action from Vans and has recently flirted with designs from Adidas and Timberland.
The MSCHF Super Normal “Acronym AG” sneaker will release June 18 through MSCHF’s website and Bar and Grill app via a 24-hour draw. Pricing for the sneakers is set at $250.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
