Celebrate LGBTQ+ Pride Month 2024 With Sneakers and More Footwear From Brands That Give Back, Live Updates
Charlie Carballo
Executive Digital Director
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June marks the start of LGBTQ Pride Month, and along with the parades and parties come countless products in kaleidoscopic hues. Brands and retailers are amping up their messaging of inclusivity, charity and sense of purpose with their Pride collections.
Here, we’ve rounded up companies that have Pride-themed footwear with charitable components that support causes that impact LGBTQ people.
Check back for updates.
Brooks
Brooks is putting “pride with every stride” in its spring 2024 Run Proud collection. The sportswear brand tapped queer artist Adam Dalton Blake for designs that celebrate the LGBTQ+ running community with its Trace 3 sneakers and socks. The vibrant designs incorporate iridescent illustrations of runners, whimsical graphics and nod to a message of connectivity. The footwear features soft midsoles with DNA Loft cushioning designed to adapt to strides and enhance conditions for comfort; the outsoles include segmented crash pads that help absorb impact; and mesh uppers allow feet to breathe. “We all run, walk, and strut together, each at our different pace and seemingly in our own little worlds,” said Blake. “This shoe and sock design showcases how all of us can independently come together to make one harmonious, bold and layered identity.” The footwear retails for $100 on brooksrunning.com.
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LGBTQIA+ support: Brooks provides more than $5 million per year in cash and merchandise to support social impact programs. The brand aims to create inclusive and accessible running communities with 40% more diverse runners represented by 2025. Brooks is also a supporter of Front Runners, a worldwide affiliation of LGBTQ+ running and walking clubs.
Converse
Under the creative direction of photographer Cully Wright, Converse has launched its 10th annual Proud to Be campaign and collection, celebrating the pioneering spirit of the LGBTQ+ community through a curated capsule of footwear. The brand’s newly introduced Run Star utility sandal CX and Chuck 70 sneaker incorporate a vibrant spectrum of colors and designs. The shoes are available at Converse.com.
LGBTQIA+ support: Each year, Converse aims to celebrate Pride month and the LGBTQ+ community by showcasing creators who are pushing boundaries in their fields. The brand supports LGBTQ+ charities year-round.
Teva
Teva continues its colorful adventure with an aptly titled Adventure With Pride collection for 2024. The lineup includes vibrant gender-inclusive sandal styles. The Hurricane XLT2 Ampsole Brite sandal is available in a rainbow and pink/blue colorway; the Original Universal Rainbow sandal incorporates a black base and multi-colored strap.
LGBTQIA+ support: Teva will donate $20,000 to one•n•ten’s Camp OUTdoors program, which inspires queer youths to embrace who they are and be empowered to lead.
Reebok
In celebration of Pride month, Reebok has launched the latest installment of Unity by Reebok, a Pride collection designed in partnership with Reebok’s LGBTQ+ employee resource group, Colorful Soles. Available to purchase on Reebok.com, the collection features a selection of tie-dye printed footwear silhouettes inspired by the LGBTQ+ flag.
LGBTQ+ support: In conjunction with the collection, Reebok will be donating $10,000 to The Boston Alliance of LGBTQ+ Youth.
Adidas
Adidas is spreading the message of community with the Love Unites collection for Pride 2024. The brand’s capsule is inspired by self-acceptance and proactive allyship with the LGBTQIA+ community. In collaboration with Brazilian drag queen and artist Pabllo Vittar, the footwear lineup, available on Adidas.com, includes: Pride Response CL ($135); Pride Gazelle Bold ($125); Pride Superstar ($105) and Pride Adilette slides ($45).
LGBTQ+ support: Adidas continues its year-round partnership with Athlete Ally, which is an organization dedicated to eradicating the exclusion of LGBTQ+ people in sport. “Our year-round collaboration with Athlete Ally works towards addressing the barriers to sport – fostering a more diverse, equitable, and inclusive world where everyone has access to participate,” said Ashley Czarnowksi, senior director of Adidas global purpose.
Sanuk
Sanuk partnered with the LGBTQ+ tattoo artist Tattoos by Tina (aka Christina Platis) to design an all-gender footwear collection including custom street sneakers featuring Tina’s artwork. The Street Seeker Lite, showcasing Tina’s unique style, is available in two colorways.
