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Nike Celebrates the U.S. Women’s National Soccer Team’s World Cup Win With a Powerful Ad

The U.S. Women's National Team made history today, defeating the Netherlands 2-0 in the Women's World Cup finals to secure their fourth title.
United States' Megan Rapinoe,center, with Alex Morgan, left, and Allie Long, celebrate with the trophy after winning the Women's World Cup final soccer match between US and The Netherlands at the Stade de Lyon in Decines, outside Lyon, FranceUS Netherlands WWCup Soccer, Decines, France - 07 Jul 2019
(L-R): USWNT players Alex Morgan, Megan Rapinoe and Allie Long celebrate their Women's World Cup team.
Claude Paris/Shutterstock

The U.S. Women’s National Team made history today, defeating the Netherlands 2-0 in the Women’s World Cup finals to secure their fourth title.

As soccer fans across the country and world celebrated, so did Nike. The Swoosh, which sponsors the USWNT, celebrated the team’s success with a powerful ad spot, which aired on Fox in the first commercial break following the end of the game.

The commercial features images of the team in black and white, with a voiceover chanting “I believe that we will win.”

“I believe that we will be four-time champions and keep winning until we not only become the best female soccer team, but the best soccer team in the world, and that a whole generation of girls and boys will go out and play and say things like “I want to be like Megan Rapinoe, when I grow up,” the voiceover continues.

https://twitter.com/Nike/status/1147912201652469760

The commercial — which has over 94,000 likes on Twitter and 43,000 retweets — goes on to discuss more hopes for women, both on and off the pitch.

“And that they’ll be inspired to talk and win and stand up for themselves, and that women will conquer more than just the soccer field, like breaking every single glass ceiling and having their faces carved on Mount Rushmore, and that we will keep fighting not just to make history, but to change it forever.”

Many commenters on Twitter praised the commercial and said it made them cry.


https://twitter.com/sexycurrygoat/status/1147913469997539328
https://twitter.com/blueingreenemo/status/1147913369455869953

While Nike received praise from many Twitter users, others were less impressed, citing their disapproval of the Oregon-based brand’s decision to pull a Fourth of July sneaker with the Betsy Ross flag. Nike nixed the sneakers with support of Colin Kaepernick, who pointed out that many, himself included, associate the old flag design with slavery.

https://twitter.com/HTTRalways/status/1147915613073027073
https://twitter.com/GIANNIS34MVP/status/1147913302707703808

Below, watch Nike trainer Joe Holder discuss women working out.

Want more?

US Women’s National Soccer Team Wins Fourth World Cup

How Team USA’s Megan Rapinoe Is Fighting for Equal Pay

Nike to Open Arizona Plant Despite Governor’s Threat Over Pullback of ‘Betsy Ross Flag’ Sneakers

 

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