Skechers has teamed up with legendary New York Yankees pitcher Mariano Rivera on a new campaign for its Relaxed Fit footwear. The brand will launch its first ad with the World Series hero closer during the MLB All-Star Game on Tuesday.
The brand released a behind-the-scenes look at the shoot with Rivera on its YouTube channel. The ad will air in its entirety during the game, Tuesday at 4 p.m. on Fox.
Similarly to past Skechers ads with icons in a number of sports, Rivera is very relaxed in the commercial – a nod to his Relaxed Fit footwear – while rookie baseball players create a chaotic situation around him during a thunderstorm at a ballpark.
The brand is no stranger to teaming up with legendary retired athletes for ads, including four-time Super Bowl-wining NFL quarterback Joe Montana, 17-time All-Star baseball player Pete Rose and International Boxing Hall of Famer Sugar Ray Leonard, as well as current prominent athletes, such as marathoners Meb Keflezighi and Kara Goucher.
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The brand’s marketing campaign with Rivera will run through the rest of the year across all media platforms, with a Spanish-language version of the TV campaign released in around the world.
