Daily Newsletters

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

CrossFit Champion Katrin Davíðsdóttir Leaves Reebok for a Competitor

A up-and-coming rival brand from Massachusetts now has Davíðsdóttir on its roster.
Katrin Davíðsdóttir
Katrin Davíðsdóttir
Nobull

Two-time CrossFit Games champion Katrin Davíðsdóttir was a Reebok athlete. And now, she’s on a rival’s athlete roster.

The 26-year-old announced on social media today that she is now a part of the Nobull team. She joins a stacked roster that includes CrossFitters Brooke Wells and Alex Anderson, among several others. (The brand also shared the video.)

“I am Katrin Davíðsdóttir. I am NOBULL,” the athlete wrote as a caption to a video promoting the announcement on Instagram.

“Katrin Davíðsdóttir fully embodies everything it means to be Nobull. Her dedication to the process of improving her fitness fully aligns with our belief that the reward comes from putting in the work day after day,” Nobull co-founder Michael Schaeffer said. “We are thrilled to have Katrin join the team.”

Davíðsdóttir is the second major athlete to sign with Nobull in recent months. In April, ahead of the 2019 NFL Draft, the label signed quarterback prospect Will Grier, who was selected with the No. 100 pick by the Carolina Panthers.

Nobull is the creation of two former Reebok executives, Marcus Wilson and Schaeffer, and was founded in January 2015. Since its inception, the brand has amassed 576,000 followers on Instagram and released several silhouettes including the Trainer, the Lifter and the Knit Runner.

The brand has two permanent stores, one on Prince Street in New York City and another on South Street in Boston. It also has a pop-up shop open until July 21 in Botson’s Seaport neighborhood.

Below, get to know CrossFitters Katrin Davíðsdóttir and Brent Fikowski.

Want more?

Alex Anderson Talks Joining Nobull After Nike and the CrossFit Games

This Unlikely CrossFit-Focused Brand Signs Quarterback Will Grier Ahead of the NFL Draft

What Can Outdoor Brands Learn From Smaller Sneaker Labels?

Shopping with FN
Daily Headlines

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Asap Rocky, Puma, Footwear News, FN, cover, cover story, interview, FNAA, collaboration of the year, award, collaboration
Get the Latest Issue
Only $24.99 for one year!
PMC Logo
Footwear News is a part of Penske Media Corporation. © 2025 Fairchild Publishing, LLC. All Rights Reserved. FN and Footwear News are registered trademarks of Fairchild Publishing, LLC.