Jourdan Dunn Talks to FN About Body Image, Her Approach to Exercise & Reebok’s Latest Streetwear Campaign
Stephanie Hirschmiller
European Editor
When it comes to owning your style and defying standards, supermodel Jourdan Dunn is at the top of the list. As the face of Reebok‘s newest women’s collection, she models a series of streetwear-style pieces that are made for bold women who aren’t afraid to show off their unique taste.
The collection drops today on Reebok.com and features a curated range of tank tops, bralettes, hoodies, shorts, tights, trousers and more. FN had a chance to chat with Dunn about the campaign, which unites faces from across Europe and invites all women to live proud and loud.
Where did you shoot the campaign? Did the area resonate with you?
“We shot the campaign in London. It was such a fun day, Sophie Jones is an amazing photographer, and the vibe of set was really relaxed and easygoing. I love shooting in London and being out in my hometown. The city has such a strong identity, and I think that comes through in the campaign. What’s great about it is that you can look at the images and know exactly where in Europe you are. The full campaign was also shot in parts of Paris and Berlin, so there’s a cool mix of some really great cities.”
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How do the silhouettes of the collection fit with your personal style?
“When it comes to my style, I like pieces that can work for any occasion. My day to day varies so much, I need my wardrobe to be able to keep up. If I’m just hanging out with my son or running around between shoots, I can keep it casual with a hoodie, then throw on a denim jacket and be ready to catch up with friends. The collection has so many amazing pieces; I love the Engineered Leggings and the Tri-Back bra, as they add a fun, colorful element to any outfit.”
How do the graphic colors of the kit impact how you feel when you’re wearing it?
“I love wearing bright colors; they make me feel ready to take on anything. I think that’s a really important part of the collection. The designs are bold and make you feel empowered no matter what you’re doing.”
What is your approach to exercise? What’s your routine?
“For me, I just don’t exercise to keep fit. Exercise is also a way for me to keep my mental and emotional well-being in check. I enjoy boxing, pilates and barre, as I find these workouts really help keep my mind, body and soul aligned.”
What in your opinion is the best way to promote positive body image in women?
“Learning to just love and accept your flaws and remembering there is no such thing as the perfect body.”
Do you have a mantra or life philosophy you try to live by?
“Fear is not an option. That’s a mantra that I try and live by. Fear gets in the way of living to your utmost potential, so I try my best to progress in the direction of possibilities rather than regress toward fear and doubt.”
What is your sneaker personality? If you were a sneaker, what style/model would you be and why?
“Definitely Reebok Classics. They are timeless and never go out of style.”
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