Is Adidas Going Into the Roller Skate Business? NBA Star Damian Lillard Debuts Sneakers on Wheels
Stephanie Hirschmiller
European Editor
NBA player Damian Lillard has an ongoing collaboration with Adidas, and the latest release, launching today, is called the Glow in the Park Adidas Dame 4. The retro-style sneaker features a phosphorescent sole inspired by Lillard’s passion for roller skating.
Unfortunately, though, this wheeled pair Lillard posted on his Instagram feed were custom-made just for him and aren’t destined for wider distribution.
However, the sneaker skate is actually a trend in its own right. French footwear label Veja got things, ahem, rolling this summer with its snap-on-snap-off collaboration with skate label Flaneurz, and since then, there has even been a high-heel option by Saint Laurent.
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The newest take comes courtesy of Acne Studios. This month, the Swedish label launched a limited-edition skate version of its Jimmy sneaker, retailing at $800. The shoes are part of a new capsule line inspired by the traditional American diner.
Look out for a special version by Spring Court launching next year as part of Le Bon Marché’s Let’s Go Logo project.
