Marimekko and Crocs Announce a ‘Playful’ Limited-Edition Collaboration Collection That’s Perfect for Spring
Karla Rodriguez
Senior News Editor
Marimekko and Crocs have announced a limited-edition collaboration, and it is set to hit stores on April 23—just in time for spring. This marks the first collection between the Finnish lifestyle design house and the global footwear brand, which they describe as “optimistic and playful.”
“The Marimekko x Crocs collaboration celebrates the positive energy and playfulness of both brands through beautiful and functional designs bringing together Marimekko’s iconic Unikko print and Crocs’ innovative footwear. Our lifelong mission at Marimekko is to bring joy to people’s everyday lives, and we are confident that this collection will bring that to many,” Marimekko’s Creative Director Rebekka Bay says in a statement.
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“Our partnership with Marimekko highlights the shared values that define both of our brands – bold self-expression, unwavering authenticity, and unapologetic individuality,” says Crocs’ Vice President of Global Marketing Matias Infante. “Together, we embrace the power of personalization, creating a space where comfort meets confidence, and where each person is empowered to express their truest selves without compromise.”
The Marimekko x Crocs collection will feature Marimekko’s iconic Unikko print, which is a visually stunning abstraction of a flower and was designed by Maija Isola in 1964. The designs will come in different scales and colorways on multiple of Crocs’ most popular footwear styles, like the Classic Clogs to Platform Clogs, and will be available in both adults and children sizes.
In addition to the footwear, the collection will also include complementing everyday accessories like socks, the first-ever Crocs printed tote, and a Marimekko x Crocs 5-pack of Jibbitz™ charms for fun and floral personalization.
The Marimekko x Crocs limited-edition collection will be available on crocs.com, at select Crocs stores and wholesale locations worldwide on April 23.
