Beyoncé Wears These Slides in New Ivy Park Campaign Featuring Blue Ivy
Charlie Carballo
Executive Digital Director
Beyoncé’s life is in full formation for Ivy Park‘s fall 2016 campaign.
Today, the entertainer showcased some of her latest wares from the athleisure line, while giving viewers a behind-the-scenes look at her Formation World Tour and routine with her family in a new campaign video on Instagram.
Narrating the clips a la her “Lemonade” visual album’s emotional intros, she overlays her thoughts on family and fortitude as she rehearses dance routines, exercises and enjoys outings with her mother, Tina Knowles, husband Jay Z and their daughter, Blue Ivy.
In one of the home videos, Queen Bey rocks Ivy Park slides with gray socks. The black sandals retail for $35 at Topshop.com and feature the Ivy Park logo emblazoned in white across the upper.
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The footwear debuted April 14 with the release of her collection of leggings, tops, sports bras, sweatpants and sweatshirts, but the label’s fall ’16 line includes a new pair of slides that didn’t make the video. The glossy sandals (available for $36 on Nordstrom.com) are all black and take a subtle approach to the logo by incorporating an embossed branding treatment.
