Under Armour Athlete Andy Murray Reaches Australian Open Final
Katie Abel
Executive Editor
Will Under Armour have another big moment Sunday at the Australian Open?
The brand’s star tennis athlete Andy Murray will face off against World No. 1 Novak Djokovic in the match. Murray beat New Balance-sponsored Milos Raonic in a five-set marathon semifinal Friday in Australia.
Under Armour has been on a major winning streak with its endorsers. Last week, quarterback Cam Newton led the Charlotte Panthers to a victory over the Arizona Cardinals and helped earn his team a place in the Super Bowl, set for Feb. 7. (Its other big name, Tom Brady, didn’t fare as well as his team lost to the Denver Broncos.)
Meanwhile, Under-Armour basketball star Steph Curry has led the Golden State Warriors to the best start in NBA history.
Murray signed his four-year endorsement deal with Under Armour in late 2014 but continued to wear the Adidas Barricade until Under Armour designed its first men’s tennis shoe — one that was up to Murray’s specifications. The tennis pro finally debuted Under Armour’s Clutchfit Pursuit shoe on court at the Aegon Championship at Queen’s Club in June and took home his fourth Queen’s Club title.
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When he meets Djokovic, who is sponsored by Uniqlo and wears Adidas on court, on Sunday, Murray has a tough task in front of him.
For more on Murray’s off-court shoe style, click through the gallery.
