Adidas To Donate Portion Of Proceeds From D Lillard 2 Stay Ready To Portland Youth Program

Damian Lillard and his Portland Trail Blazers are heading back home to Oregon’s Moda Center on Monday night for Game 4 of the NBA Western Conference semifinals. As the Trail Blazers look to tie the series at 2-2, Adidas is showing support for Lillard — one of the brand’s star athletes — and his team.

Adidas has put up two billboards in Portland featuring Lillard and the brand’s “Never Doubt” mantra.

https://www.instagram.com/p/BFIXzgZishw/?taken-by=adidashoops

Last month, Adidas unveiled another iteration of Lillard’s signature shoe, the D Lillard 2 Stay Ready — a nod to the work Lillard put in to lead the Trail Blazers to the playoffs. The brand announced over the weekend that it will donate a portion of the proceeds from the Stay Ready to Janus Youth Programs, a nonprofit that runs programs supporting struggling youth and their families all over the Pacific Northwest.

Working w/ @adidasHoops to donate a portion of proceeds from sales of my Stay Ready #DLillard2 to @JanusYouth! pic.twitter.com/5HP4VAQPxY

— Damian Lillard (@Dame_Lillard) May 7, 2016

The D Lillard 2 Stay Ready retails for $115 on Adidas.com.

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