Sperry Updates Its CVO Sneaker With NYC Menswear Brand Colour Plus Companie
After teaming up with Aritzia, Beams Plus and Nordstrom earlier this year, Sperry is launching its latest collaboration for spring.
For this latest tie-up, Sperry has joined forces with New York-based menswear brand Colour Plus Companie to reimagine its Circular Vamp Oxford (CVO), created by founder Paul Sperry in 1935, in three new colorways.
Jordan Page, founder of Colour Plus Companie, said in a statement that his new collaboration with Sperry was an “instant fit.”
“Growing up in North Carolina, I was heavily influenced by prep fashion, so this partnership felt like an instant fit,” Page said in a statement. “For the first chapter of this collaboration, I really wanted to lean into the functional roots of the CVO. The spinnaker nylon and primary color scheme are my literal and technical interpretation of the shoe’s nautical history.”
The first of a two-part collaboration, this first drop takes inspiration from by the bold colors of sailboats in the ‘90s. The Sperry x Colour Plus Companie CVO is available in three bold colorways and feature ripstop nylon uppers, commonly used in sail cloths. Plus, tri-color rope laces further nod to nautical motifs. What’s more, the shoes are delivered in a limited-edition slim shoebox featuring a Sperry and Colour Plus Companie logo lockup.
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“As a cornerstone of our brand, the CVO tells a rich story dating back to the start of Sperry,” Jonathan Frankel, president of Sperry, added. “The Sperry x Colour Plus Companie CVO offers a new chapter in the 90-year history of the shoe. Jordan immersed himself in his research and the design inspiration behind the shoe and this dedication shows in the meticulous design details of this special collaboration.”
The Sperry x Colour Plus Companie CVO, which retails for $90, will release on Sperry.com and Colourplusco.com on April 16. The second release between the two companies will be announced in the fall.
Sperry recently updated its CVO model with its collaboration with Beams Plus in February. The shoes, which were first revealed during Paris Fashion Week Men’s last June, came in three colorways: white, red and blue.
Along with the CVO was a head-to-toe apparel and accessory capsule designed entirely by Beams Plus, featuring a sailing jacket, outerwear, trousers, knits, shorts, t-shirts, crewnecks, and a cap from Quaker Marine Supply.
