Puma Unveils New Collection With Palm Tree Crew
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Puma has announced a new collaboration with lifestyle brand Palm Tree Crew. The new collaboration includes two pairs of shoes, Puma and Palm Tree Crew’s reimagining of Puma’s classic Suede and RS-X silhouettes.
Two new color blocks of Suede and one take on the RS-X come with aged midsoles and soft gray-based color palettes. Both styles have cracked textiles finishing the upper, and the two Suede options feature a logo placement on the heel of each shoe. This drop is the duo’s second collaboration, the first being a line of golf attire and footwear designed in collaboration with Rickie Fowler and DJ KYGO.
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The suede sneakers come in shades “Turquoise Surf-Vapor Gray” and “Vapor Gray-Club Red” while the RS-X shoe comes solely in “Frosted Ivory-Zen Blue,” adding a beachy flair to the collection. While the last Puma x Palm Tree Crew drop took on golf wear, the new collaboration offers a twist on yacht attire instead. The shoes accompany a new attire drop focused on a breezy, waterfront aesthetic.
On top of both brands offering shoes designed for sport, Puma and Palm Tree Crew both put an emphasis on tracking their place in the market. Puma allows customers to track Puma shares on their site, and Palm Tree Crew publicly invests in founders and management teams in the consumer, tech and crypto industries. Their shared values make it easy to collaborate.
The new Puma x Palm Tree Crew collaboration retails for $85 for the Suede silhouette and $110 for the RS-X silhouette. The collection is available now on palmtreecrew.com and puma.com, and in Puma flagship stores and selected Puma retailers.
