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“Yellowstone” star Cole Hauser is giving fans of the hit TV show something to talk about with the release of a new boot collection with The Frye Company.
The Authentic Brands Group-owned footwear brand has teamed up with the actor on a range of three western styles inspired by Hauser’s personal favorite pair of boots.
The new three-piece collection includes a take on Frye’s iconic silhouettes including the Hauser Logo Stitch, Hauser Roper and the Hauser Deco Stitch boots. The range of pull-on western boots are made of premium leather and feature square toes, handstitched logo detailing and rubber outsoles.
“I’ve always believed in quality craftsmanship and Frye has truly mastered that,” Hauser said in a statement. “Each pair of cowboy boots in my collection is designed to reflect not only Frye’s timeless heritage but also the essence of my personal western style. Whether you’re out on a ranch or in the city, the boots in my collection are built for comfort, durability and good looks.”
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The Cole Hauser x Frye collection, which retails between $298 and $348, is now available on thefryecompany.com and select retailers.
The new collection comes nearly a year after Authentic Brands Group announced Hauser as an ambassador for its Frye and Lucky Brand labels.
At the time of the announcement in November, the brand management company noted that Hauser would be featured in global campaigns for both The Frye Company and Lucky Brand and will also participate in collaborations and brand activations which are slated to begin this holiday season.
Hauser most recently starred as Rip Wheeler in the groundbreaking “Yellowstone” series. He also has several acting credits in movies like “2 Fast 2 Furious,” “Good Will Hunting,” “The Break-Up” and “Dazed and Confused.”
The Frye Company joined Authentic’s portfolio in 2017 when the brand management company acquired 51 percent stake in the footwear label from Global Brands Group Holding Ltd. for a reported $100 million.
